Expansion of 2025 AI TV Lineup
Analyzes User Lifestyle Patterns via App
Extra Discounts and Free Gifts for Pre-Purchase of Neo QLED and OLED Models
Samsung Electronics will begin pre-sales of its new 2025 AI TV models equipped with new artificial intelligence (AI) features starting from the 12th.
This year, Samsung Electronics has expanded its AI TV lineup in the Neo Quantum Dot Display (Neo QLED) series to 7 models (QNF990, 900, 95, 90, 85, 80, 70) and increased its OLED lineup from 10 to 14 products. The pre-sales will be conducted for Neo QLED and OLED models.
Additionally, new QLED models with the latest AI features are expected to be introduced as early as next month.
The 2025 Samsung AI TVs come with innovative new AI features such as 'Home Insight (device control service via app)', 'Monitoring (motion detection)', and 'Click to Search (quick search function)'.
The Home Insight feature recommends necessary actions like 'turning off devices when away' or 'turning on the kitchen hood while cooking' by considering the user's lifestyle patterns, device usage history, and the current home environment.
The Home Monitoring feature detects unusual movements inside the house and provides real-time alerts about home security status. If abnormal movement is detected while the TV is off, an alert is sent to the user's mobile device or another TV.
The 2025 TV remote control has a newly added AI button that allows users to instantly activate the Click to Search function. This feature recommends programs similar to the content being watched and provides information related to the content, such as characters. Users can access information with just one button press without opening a separate search window or using a mobile device.
It also supports a real-time translation feature that converts subtitles of the content being viewed into the user's preferred language. Users can enjoy global content without language barriers by utilizing the 'real-time translation' function.
The 2025 Neo QLED 8K models are equipped with a more powerful 3rd generation AI 8K processor that delivers optimized picture quality and sound for the content. The 3rd generation AI 8K processor also enhances the 8K AI upscaling performance, which adjusts low-resolution content to 8K quality.
Furthermore, some 2025 Neo QLED models and OLEDs feature an anti-glare technology that significantly reduces light reflection, allowing users to watch content clearly even in bright daylight. OLED models support a high refresh rate of up to 165Hz, providing smooth visuals without lag even during fast-paced gaming.
The Neo QLED 8K introduces a new 'Wireless One Connect Box' feature, enabling users to enjoy up to 8K·120Hz video without cables. The Wireless One Connect Box is a device that connects various TV peripherals to the TV, eliminating complex cables between the TV and the box, thus enhancing interior aesthetics. It wirelessly transmits input data to the TV and can be recognized up to 10 meters away from the TV.
Also, the 2025 Neo QLED and QLED lineups will expand the 'Samsung Art Store' art subscription service, previously only available on the lifestyle TV 'The Frame.' This allows users to enjoy high-quality artworks from world-renowned museums and famous artists on Neo QLED and QLED products.
Samsung Electronics offers various benefits to customers who pre-purchase the 2025 AI TVs. Discounts are provided for the 'No-Drill Solution,' which allows wall mounting without drilling. Additional discounts are available when purchasing a Samsung AI TV along with a 'Slim Fit Camera' for home monitoring or the Q-series soundbar 'Q930F.'
Neo QLED buyers will receive a 12-month subscription to the 'Samsung Art Store,' while OLED buyers will get a 3-month subscription to TVING Standard. Notably, purchasing a 98-inch Neo QLED 8K comes with a free 42-inch OLED, and buying an 85-inch Neo QLED 8K offers 1.5 million Samsung membership points, with up to 4.5 million points available depending on the model purchased.
Kang Jin-seon, General Manager of Samsung Electronics Korea, said, "The 2025 Samsung AI TV is a true AI TV that enables a new user experience with more advanced AI features. We hope more customers will experience the new AI TV firsthand through the pre-sales event, which offers various benefits."
The suggested retail prices for the 2025 AI TV models are ▲ Neo QLED 8K (QNF990) 85-inch at 16.2 million KRW ▲ Neo QLED 4K 98-inch (QNF90) at 13 million KRW ▲ OLED 77-inch (SF95) at 8.99 million KRW.
The pre-sales event will be held through various online and offline channels including Samsung Store, Samsung.com, Coupang, Naver, 11st, and Gmarket. Detailed product information can be found on Samsung.com.
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