"Expanding Customer Touchpoints"... Noroo Paint Launches B2C Brand 'Norooa'

Official Online Mall Launched, Introducing for the First Time
"Communicating with Customers as the Main Platform"

Noru Paint announced on the 11th that it has newly opened its official online mall and will introduce the B2C (business-to-consumer) brand 'Noruwa (NOROOWA)'.

The Noru Paint official mall not only sells a variety of products ranging from paint to accessories but also provides various information such as paint disposal methods and water-based paint storage methods according to temperature.

It aims to support customers in using and managing paint more efficiently, while growing into the main platform of the brand to communicate the brand philosophy and values to customers and serve as a channel for experiencing the products.

Noru Paint Official Mall. Provided by Noru Paint

The B2C brand 'Noruwa,' first introduced through the official mall, was created with the motif of beauty and health starting from small parts of everyday life.

To celebrate the opening of the official mall and the launch of the new brand, Noru Paint is conducting various Noruwa events. The first 100 customers to purchase will be offered the 'Pro Select 4-inch Tool Set' at a special price of 100 KRW. All customers purchasing Pantone paint will receive accessories at a 50% discounted price.

A Noru Paint representative said, "We expect to expand our contact points with customers through the newly opened official Naver shopping mall and the new brand Noruwa," adding, "We will continue to strive to enhance customer satisfaction as Korea’s leading paint company with 80 years of history."