"No Need to Tear Invoices Every Time"... Daiso's 'God-Level Value Innovative Items' Go Viral [Evolution of 1000-Won Items]

Looking Into Innovative Items Like Pillow Fragrance and Magnetic Soap Holder
Daiso's Idea Products Gain Popularity

Customers are bustling at Daiso Emart Mokdong Branch in Yangcheon-gu, Seoul. Photo by Kang Jin-hyung

Daiso's various innovative products that combine practicality and fun are gaining popularity among consumers who prioritize cost-effectiveness. Some videos featuring only Daiso's unique "sinbaktem" items, which are hard to find in regular household goods stores, have become popular content on social networking services (SNS) like YouTube, reaching over 1 million views. According to WiseApp, a service analyzing apps, retail, and goods, the number of users of the Daiso Mall app reached 3.35 million in December last year, marking the highest number of users since the app's launch. Let's take a look at some of the Daiso products recently highlighted as "sinbaktem" on SNS.

Personal Information Eraser

Daiso Personal Information Eraser. Daiso Mall

Daiso recently introduced a Personal Information Eraser (Invoice Eraser) on its official blog's SNS hot item corner as a "Daiso sinbakhan ggultem" (innovative honey item). This product easily erases personal information written on delivery invoices. When applied to thermal paper such as invoices or receipts, it blurs out text like addresses, names, and contact numbers. It is practical for young consumers who frequently use delivery services, as it eliminates the hassle of tearing or peeling off invoices with personal information by hand. The volume is 10ml, and the price is 1,000 KRW.

Consumer responses have been positive. Over 500 reviews have been posted on Daiso Mall, with users commenting, "No need to tear invoices one by one anymore," "Convenient and amazing," and "If I keep it next to the delivery knife at the entrance, it will be useful every time a package arrives."

Capsule Coffee

Daiso Capsule Coffee. Daiso Mall

Launched in January last year, Daiso's capsule coffee has maintained steady popularity by riding the home caf? trend and offering reasonable prices. The capsule coffee comes in six varieties: three with Arabica beans (Dark, Mild, Light) and three with Geisha beans (Ethiopia, Colombia, Guatemala). The price ranges from 3,000 to 5,000 KRW for a pack of 10 capsules, making the price per capsule about 300 to 500 KRW.

The biggest advantage of Daiso capsule coffee is its compatibility with Nespresso coffee machines. Typically, coffee machines only recognize capsules from their own compatible brands, but Daiso recognized the concerns of consumers burdened by capsule prices and entered the market. Daiso capsule coffee is cheaper than Nespresso capsules and offers a variety of beans to suit different tastes. It is praised for its decent quality relative to price among consumers looking for cost-effective coffee.

Travel Foldable Auxiliary Bag

Daiso Travel Folding Auxiliary Bag. Daiso Mall

With the increase in travel demand, the travel foldable auxiliary bag is also gaining attention on SNS. The bag is designed to fit onto the handle of a suitcase, making it convenient to use while moving. It can be folded compactly when not in use, enhancing portability. The price is 3,000 KRW. It features a lightweight feel and ample storage space, making it useful when luggage unexpectedly increases during travel.

Daiso explained, "It is a practical item that neatly organizes increased luggage such as souvenirs or gifts." Many reviews also mention its practicality for various situations beyond travel, such as camping and long-distance trips.

Pillow Fragrance

Daiso Pillow Air Freshener. Daiso Mall

The pillow fragrance for a good night's sleep is also attracting attention as a new idea product. It is a pillow sheet inserted inside the pillow that helps promote restful sleep through a subtle scent. It is available in three scents: Forest, Lavender, and Tea Tree, priced at 1,000 KRW.

The scent lasts about four weeks, maintaining a gentle fragrance for a month when placed inside the pillow. It can also be stored in places like blankets, wardrobes, or shoe cabinets. Due to high demand, all three scents are currently sold out, with restocking planned.

Magnetic Soap Holder

Daiso Magnetic Soap Holder. Daiso Mall

The "Magnetic Soap Holder," which keeps soap neatly stored in humid bathrooms, is also popular. This item allows soap to be fixed in the air with a magnet, enabling hygienic use without the need to take it out of a soap dish every time.

Since the soap does not come into direct contact with water, it prevents softening, and no separate soap dish is needed, keeping the bathroom space tidy. It can be attached wherever desired, and in homes with children, it can be installed at low places easily reachable by kids. The price is 2,000 KRW, and it has received positive responses from consumers who want a neat bathroom organization.

Order of Articles in the 'Evolution of 1,000 KRW Items' Series

Sharing recommended items on Japanese SNS: Daiso becomes a foreign tourist attraction
① Foreign tourists, the 'big spenders' at Daiso
How did Daiso become Korea's representative shopping hotspot?
② Daiso seizes the economic downturn as a growth opportunity
Daiso part-timers over Coupang... "OK to work 2 hours"
③ Daiso's penetration into side jobs
Submitting Daiso scams: children's playground
④ Daiso's secret to capturing teenagers
"What did you come to buy?" Daiso, the adults' antlion trap
⑤ Targeting diverse interests from beauty to camping and home gardening
▶"They even sell this?"... Daiso's 'sinbaktem' popular amid high inflation
⑥ Looking into sinbaktem like capsule coffee and pillow fragrance