New "Milky Vanilla Angel" Menu to Launch on the 13th of Next Month
Lotte GRS announced on the 27th that its coffee franchise brand 'Angel-in-us' has selected actor Lee Jun-hyuk as its brand advertising model.
Angel-in-us explained that it chose this brand model to expand diverse marketing activities and customer touchpoints based on the common point of 'Angel' between the brand name Angel-in-us and Lee Jun-hyuk's nickname 'Milky Vanilla Angel.'
To add a special touch with the model, Angel-in-us will launch a new menu lineup embodying Milky Vanilla Angel nationwide on the actor Lee Jun-hyuk's upcoming birthday, the 13th of next month. In addition, starting with the new menu launch, the brand plans to officially release the main advertisement video through its official social media channels and YouTube channel, and to intensify online and offline marketing activities to strengthen communication with customers.
A Lotte GRS official stated, "We selected actor Lee Jun-hyuk as the brand model because the coffee flavor and the emotional space provided by Angel-in-us align well with the actor's image," adding, "We will strive to enhance customer satisfaction and communication by creating synergy with a model who has a diverse fan base."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
