‘Ultra-Compact Direct Water Purifier’ Featuring PSG Brand Colors and Identity
to Be Launched in March
SK Magic announced on the 26th that it has signed an official partnership with the world-renowned football club Paris Saint-Germain FC (PSG) and will actively engage in sports marketing.
Founded in 1970, PSG is a global football club representing Paris, France, continuously recruiting global superstars such as Korean national football team player Lee Kang-in, Ousmane Demb?l?, Marquinhos, Achraf Hakimi, and Gianluigi Donnarumma, attracting great interest and love from football fans worldwide. Additionally, based on a solid fandom, it is highly valued as a global sports brand.
Yoon Hyun-jung, Head of Marketing at SK Magic (left), and Sebastian Wassel, Head of PSG Asia Headquarters, are taking a commemorative photo after signing an official partnership. Photo by SK Magic
Starting next month with the ‘ultra-compact direct water purifier,’ SK Magic plans to launch collaboration products reflecting PSG’s unique brand colors and identity across various products. Through diverse marketing activities such as utilizing the PSG logo, featuring affiliated players as advertising models, inviting players, and hosting match viewing events, the company aims to expand communication with football fans worldwide.
Yoon Hyun-jung, Head of Marketing at SK Magic, said, “We expect that cooperation with the world-renowned football club PSG will be a positive opportunity to enhance global brand awareness and maximize customer brand experience.” She added, “Going forward, we will strengthen customer communication and secure differentiated competitiveness through collaboration with PSG in various fields.”
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