"Random Cheese Ball Giveaway" Promotion Drives Success
30,000 New Users Join the App
Genesis BBQ announced on the 21st that the 'Random Cheese Ball Giveaway' promotion conducted by BBQ has tripled sales.
Since the 17th, BBQ has been running a promotion on its app and website where customers who order one or more whole chickens receive a 'Random Cheese Ball (10 pieces)' as a gift. The company explained that customer orders continued, resulting in sales from the app and web promotion increasing by ▲159% on the 17th ▲223% on the 18th ▲211% on the 19th, averaging a threefold increase compared to the same period last week.
Along with the sales increase, the number of new sign-ups on the BBQ app during the three-day promotion also rose by 30,000 compared to the same period last week.
A BBQ representative said, "By utilizing big data secured through the activation of our app, we have established a virtuous cycle where more satisfying services and promotions are offered to users, leading to simultaneous sales growth. We will continue to implement diverse and practical promotions that satisfy both customers and family (franchise owners)."
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