Average Daily Visitors to Beneficiary Complexes Increase Up to Fourfold
"Key Matching Phenomenon May Occur Due to Price Increases"
As Seoul lifts the land transaction permission zone, interest in the 'Jam·Sam·Dae·Cheong (Jamsil, Samseong-dong, Daechi-dong, Cheongdam-dong)' areas is increasing.
According to 'Hogangnono,' a comprehensive apartment information platform operated by the domestic proptech company Zigbang, the number of visitors to Jamsil-dong in Songpa-gu, Seoul, more than doubled compared to the previous day immediately after the announcement of the lifting of the land transaction permission zone on the 12th of this month.
The number of users visiting Jamsil-dong in Songpa-gu on Hogangnono was 7,747 on the 11th, but the next day, with the announcement of the lifting of the land transaction permission zone, it increased to 16,842. The number of visitors to Daechi-dong and Samseong-dong in Gangnam-gu also nearly doubled immediately after the announcement.
Earlier on the 12th, the city held an urban planning committee meeting and announced the approval of the adjustment plan for the 'land transaction permission zone.' Among the 305 apartment complexes located in four neighborhoods near the International Exchange Complex District (Jamsil-dong in Songpa-gu, Samseong-dong, Daechi-dong, and Cheongdam-dong in Gangnam-gu), 291 complexes were released from the land transaction permission zone.
The land transaction permission system is a system that requires prior approval from the district office head when trading housing, commercial buildings, or land above a certain scale in areas where development (planned) or speculation is a concern, to prevent speculative transactions. For housing, only sales for actual residence purposes are allowed for two years, and 'gap investment,' which involves purchasing a house with rental or lease contracts, is not permitted.
Interest in major beneficiary apartment complexes is also high. In particular, attention is focused on the Jamsil complexes known as the 'elite'?Jamsil Els, Resentz, and Trizium.
Jamsil Els was viewed by an average of 1,810 people per day from the 1st to the 11th of this month before the announcement of the lifting of the land transaction permission zone, but from the 12th to the 19th, 7,931 people visited, showing an increase of more than four times. Resentz saw more than double the visitors on the same date, and Trizium's visitors increased by about 1.5 times.
Listing prices are also continuing to rise. Based on an exclusive area of 84㎡, Resentz listings are appearing in the range of 2.8 billion to 3.2 billion KRW, Jamsil Els at 2.8 billion to 3 billion KRW, and Trizium listings are offered around 2.8 billion KRW.
According to transaction report prices, a Trizium apartment with an exclusive area of 84.95㎡ was traded for 2.55 billion KRW on the 13th. This is 50 million KRW higher than the price of 2.5 billion KRW traded last month. Considering that actual transaction prices are compiled within 30 days after the contract, transaction report prices are expected to continue rising.
Kim Eun-seon, head of Zigbang Big Data Lab, said, "With this regulatory easing, an environment where investment demand can join actual residence demand is created, so the expectation of price increases is likely to continue for the time being. However, considering the overall current market atmosphere, there may be limitations to spreading across the entire area. Nevertheless, complexes located in similar locations to the Jam·Sam·Dae·Cheong areas may partially experience a so-called 'key matching' phenomenon following the price increases in those areas."
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