Dyson Operates Pop-up Store at The Hyundai Seoul

Dyson Korea will operate the ‘Dyson Heart Lab (Heart Lab) Pop-up Store’ at The Hyundai Seoul from the 17th to the 26th.

In this pop-up store, special gift packages will be presented in celebration of occasions such as Valentine’s Day and White Day. It will be open from 11 a.m. to 8 p.m. on the 5th floor Epic Seoul at The Hyundai Seoul, and anyone can attend either by reserving through Naver or by walk-in registration on site.

Dyson Heart Lab Pop-up Store. Dyson Korea

At the pop-up store, visitors can directly experience and purchase three of Dyson’s representative hair care devices: the Dyson Airwrap i.d.™ Multi Styler and Dryer, the Dyson Supersonic Neural Hair Dryer, and the Dyson Airstraight Straightener.

Customers who purchase on site will receive discount benefits along with purchase perks such as a Dyson travel bag and engraving services. Additionally, various programs including hair styling classes, making your own keyring, lucky draws, and commemorative photo shoots are prepared.

In particular, to celebrate the occasion season, customers who pre-purchase Dyson hair care products through the ‘GiftX’ tab in KakaoTalk Gift will receive personalized styling consultations at the pop-up store, including guidance on how to use Dyson hair care devices suited to their hair type and personal color diagnosis.