Daesang Wellife New Care Targets Japan... Launches Inner Beauty Product 'BeLight'

New Product Launches at All Costco Stores and Online Channels in Japan

Daesang Welllife Newcare announced on the 17th that it has launched the inner beauty product 'BeLight' in the Japanese market.

Newcare BeLight is a dual-form inner beauty health functional food that can be consumed in both liquid and tablet forms simultaneously. The liquid contains 1,000 mg of low-molecular fish collagen, which helps improve skin elasticity, while the tablets include 300 mg of green tea catechins, effective for breaking down body fat. It is an all-in-one beauty solution shot product that manages skin health and body fat at once, also containing vitamins B₁, B₂, B?, and C. With added orange concentrate, it offers a delicious taste and is packaged as a two-week supply with one bottle per day.

Daesang Wellife Newcare's BeLight product. Daesang Wellife

Daesang Welllife participated in the 'Health Food Fair' held for two weeks from the 6th of last month at all Costco stores in Japan to showcase the new product. The convenient dual-form and orange flavor received positive responses from women in their 20s to 40s. Based on this, the product has been listed on Costco's online mall and Daesang Japan's own mall, and plans are underway to expand sales by entering various online distribution channels such as Amazon and Rakuten.

To strengthen local market penetration, various promotional activities such as sampling events and promotions will be carried out. By providing consumers with opportunities to experience the product firsthand, the company aims to increase brand awareness and highlight the unique features of K-inner beauty, building a solid presence in the Japanese market.

A Daesang Welllife official stated, "The new product is designed to easily and consistently manage skin elasticity and body fat with just one bottle a day, even in busy daily life," adding, "We plan to expand our presence in the Japanese market, where interest in K-inner beauty is growing, based on differentiated product quality and locally tailored strategies."