NBT, the leading point platform operator in Korea, announced that its flagship service, Addison Offerwall solution, continued to show comprehensive business growth indicators last year.
NBT revealed on the 14th that the number of advertisers using Addison Offerwall increased by approximately 36% compared to the previous year.
In detailed user metrics, the total number of user reward acquisitions increased by 37%, and the number of customized advertising campaigns grew by about 40% last year. By industry, the number of Offerwall participations in the cosmetics and beauty sector recorded the highest growth rate, increasing 11.4 times compared to the previous year. Additionally, the company explained that the entertainment and health & medical sectors also showed increasing trends in Offerwall participation, rising by 7.7 times and 7.6 times respectively.
NBT analyzed that the growth in Offerwall business indicators last year was due to the positive external industry environment, including △expansion of the online beauty market △increase in digital content consumption such as OTT and webtoons △spread of health and wellness trends, combined with the overall enhancement of their in-house advertising efficiency, which had been focused on advancement.
The company also cited the ad tech sector, which has received continuous investment, as one of the key factors driving growth indicators. Addison Offerwall, which has been continuously advancing targeting technology that provides customized ads based on user behavior data, launched multi-execution ads last year. Through this, improvements in user experience and sustained engagement accumulation led to overall performance gains, the company explained.
An Addison representative stated, “Last year, Addison Offerwall expanded its market reach beyond the existing gaming, commerce, and finance industries to sectors such as cosmetics, entertainment, and healthcare, establishing itself as an effective advertising channel. The utilization of Offerwall, through technology improvements reflecting advertiser needs and operational optimization, will continue to expand further.”
NBT plans to maximize Addison Offerwall’s advertising performance this year by strengthening AI-based targeting and real-time data analysis capabilities. In particular, the strategy aims to enhance the platform’s competitiveness across the industry by expanding its influence in the global market.
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