Songzio's First Women's Wear, Solo Store Opening

[Photo by Song Ji-o]

On February 14, SONGZIO, a designer brand representing Korea, will launch the house's first women's wear brand.

SONGZIO's women's collection deeply explores the aesthetics of classic and contemporary styles, as well as the arts and cultures of the East and West, capturing the values, charm, and beauty of different eras. Based on the house's craftsmanship that pursues creative artistry and innovation beyond time, it creates a new concept of the "New Look." This month, SONGZIO will showcase its strength as a leading Korean design house by announcing the opening of women-only stores at its flagship stores in Paris and Seoul, as well as in nine major department stores across Korea.

The first 25SS photoshoot for SONGZIO's women's collection was done in collaboration with world-renowned photographer Jo Ki-seok, attracting global fashion attention. The photoshoot, themed ORCHID, expresses the beauty of free and sensual women and is highly regarded as a unique art piece that combines the distinctive worldviews of SONGZIO and Jo Ki-seok, going beyond a simple fashion shoot.

To celebrate the launch of SONGZIO's women's collection, a launch party will be held on February 21 at SONGZIO's art fashion space, GALERIE NOIR. Alongside the event, a solo exhibition by Surin, a contemporary artist gaining attention in the domestic and international art scenes, will be held, showcasing SONGZIO's design philosophy that merges art and fashion.

Surin, who will present her solo exhibition from February 21 to March 30, is a Seoul-based contemporary artist who creates sculptures of beautiful forms that do not exist in the world, bringing them to reality through digital art. The exhibition, themed Digital Totem, is the first female artist exhibition held at GALERIE NOIR and is highly anticipated.

Song Jae-woo, CEO and Creative Director of SONGZIO International, expressed his expectations, saying, "The first-ever SONGZIO women's collection will maximize the beauty of women through SONGZIO house's art fashion."

[Photo by Song Ji-o]

SONGZIO's women's collection embodies avant-garde elegance through dramatic silhouettes and experimental pattern making. The garments, deconstructed through technical tailoring and reconstructed with refined techniques and making, combine experimental draping, layering, and patchwork techniques to break away from classical beauty and realize an unconventional beauty that highlights individuality. It sublimates the elegance and essential beauty of the East with SONGZIO's unique nonlinear design, expressing the fluidity of the East that transcends the structural and traditional forms of the West.

Launched in 1993, SONGZIO is a global fashion house representing Korea, having showcased collections at Paris Fashion Week for 20 years and operating over 90 stores worldwide. SONGZIO's women's collection will be available at four mixed-gender stores including the Seoul flagship store, Paris flagship store, The Hyundai Seoul, and Galleria Luxury Hall, as well as seven women-only stores at Shinsegae Gangnam and Centum City branches, Hyundai Department Store Main and Trade Center branches, and Lotte Department Store Main, Jamsil AvenueL, and Busan Main branches.