Year-Round Promotion on 30 TV Channels, YouTube, and Radio Ads
Haenaru Rice Brand Image Expected to Be Firmly Imprinted on Consumers
Dangjin City, Chungnam announced on the 12th that it successfully completed the filming of a commercial video for Haenarussal rice with national table tennis player Shin Yubin at a professional studio located in Paju, Gyeonggi-do on the 11th. The photo shows Shin Yubin during the commercial video shoot. Photo by Dangjin City
On the 12th, Dangjin City in Chungnam announced that it had successfully completed the filming of a commercial for Haenaru Rice with national table tennis player Shin Yubin at a professional studio located in Paju, Gyeonggi Province, on the 11th.
The commercial is scheduled to air throughout the year on 30 TV channels, including terrestrial and general programming channels, starting in March.
Last September, the city selected Shin Yubin, a national table tennis player, as the advertising model for Dangjin’s representative brand Haenaru Rice. Within just one month of its launch, 65 tons were sold, enhancing the brand’s value and popularity.
This advertising content will be produced in two versions for TV: 30 seconds and 15 seconds.
Additionally, a YouTube and radio commercial soundtrack targeting digital platforms, a making-of video, and advertising photos will be produced and utilized across various media channels.
In particular, at the end of the video, a simple and memorable lyric, “Bababa-bap, Dangjin Haenaru Rice,” paired with a rhythmic melody, is expected to entertain viewers and increase the effectiveness of the advertisement.
Through this, the high quality and value of Dangjin Haenaru Rice will be combined with Shin Yubin’s energetic image and positive energy, aiming to establish it as a more approachable and trustworthy national rice brand for consumers.
A city official stated, “We hope this commercial, which combines Shin Yubin’s vibrant image with the excellence of Haenaru Rice, will be loved by many consumers,” and added, “We will continue to promote Haenaru Rice and further improve its quality.”
Meanwhile, Shin Yubin purchased Haenaru Rice worth 100 million KRW last December to donate to neighbors in need, contributing to both Dangjin City and Suwon City, and continues to carry out good deeds.
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