Kyobo Lifeplanet, First Rebranding Since Establishment... "Refreshing Insurance Experience"

Digital life insurance company Kyobo Lifeplanet Life Insurance announced on the 11th that it has carried out its first-ever rebranding since its establishment.

Kyobo Lifeplanet has established a new brand strategy called "Refreshing the Insurance Experience" and has changed its logo and various design elements accordingly.

Through this rebranding, Kyobo Lifeplanet aims to shift the paradigm of the insurance market, which has been centered on agents, to a customer-centric approach as a digital life insurance company. The plan is to establish itself as an innovative customer-centric brand by providing differentiated customer value that has not been experienced in traditional insurance.

Kyobo Lifeplanet offers customers new insurance experiences such as ▲worry-free insurance enrollment without pressure to join ▲choosing affordable insurance through price comparison ▲and life subscription that guarantees maintaining a healthy life.

To this end, Kyobo Lifeplanet has built an omni-channel consultation platform utilizing generative artificial intelligence (AI). Now, through omni-channels such as chat, chatbots, and phone calls, customers receive timely answers to their questions and necessary information. Customers can now enroll in insurance worry-free on their own without burdensome meetings with agents or annoying purchase pressures.

Kyobo Lifeplanet has established a system that allows price comparison of its relatively affordable insurance, which has no agent commissions, with similar products from other companies. The service is being prepared so that customers can choose cost-effective products by comparing Kyobo Lifeplanet insurance before enrolling. Through this, customers will be able to enroll in essential insurance at reasonable costs.

Kyobo Lifeplanet provides a new insurance experience under the motto "Worry-free Happy Life Subscription" for life insurance. Recently, consumer trends have rapidly shifted from purchasing to subscribing. The company plans to launch a life subscription insurance that guarantees core subscription payments necessary to maintain quality of life in areas such as home appliances, transportation, and communication, in case customers face difficulties due to accidents or illnesses. Various collaborations with companies are currently being prepared.

Kim Young-seok, CEO of Kyobo Lifeplanet, said, "Based on the new mid- to long-term business strategy promoted since last year, we have developed a new brand identity and design, and from this year, we plan to push forward a true 'Lifeplanet Reboot' for a full-scale leap." He added, "We will shift the existing agent-centered insurance experience to a customer-centric one, add value to customers' daily lives to gain more customer choices, and ensure that we achieve the goal of reaching the break-even point (BEP) by 2028."