SparkLabs invests in Bueno Company, operator of grocery promotion solution 'Grocket'

From Automated Matching Technology
to Creating Flyers and Ads,
and Sending Notifications to Local Customers

Startup accelerator SparkLabs announced on the 10th that it has made an initial investment in Bueno Company, which operates the offline mart promotion solution 'Grocket.'

Launched in 2020, Grocket is a Software as a Service (SaaS) solution that helps offline mart owners streamline their marketing and promotional tasks. Last year, it was selected as an official partner of NH Nonghyup and counts many major domestic large marts, including Hanaro Mart, as key clients.

Grocket automates the creation of promotional materials such as ▲online flyers and ▲POP (Point Of Purchase) advertisements for mart events by applying suitable designs to each event program based on automated matching technology, enabling production within 10 minutes. It also features a function to send event notification messages to local customers.

Bueno Company plans to use this investment to advance technology aimed at improving user experience, add AI-based promotion automation features within the year, and leverage these to acquire new Grocket clients.

Kim Yoo-jin, CEO of SparkLabs, said, "In the rapidly changing distribution environment, Bueno Company's Grocket offers differentiated competitiveness by enhancing the efficiency of mart operations. We will support Bueno Company to grow into a key company leading the digital transformation of the offline distribution market."

Lee Sun-hee, CEO of Bueno Company, stated, "Through SparkLabs' investment, we will develop solutions that drastically reduce the workload of mart operators while helping improve productivity. We will continue to introduce technologies and services that lead the digital transformation and change of the distribution industry."