Convenience Store Dessert "Everyone Ate One" ... 'Chewy' New Makeover

50 Million Mochi Rolls Sold Since GS25 Launch
Renewed with Chewy Texture and Trendy Flavors
"We Aim to Cement Our Position as a Dessert Specialist"

GS Retail's convenience store GS25 announced on the 10th that it has completely renewed the mega-hit dessert series ‘Mochi Roll,’ which has surpassed a cumulative sales volume of 50 million units, for the first time in 8 years.

The newly introduced ‘Chewy Mochi Roll’ features maximized chewiness of the sheet. There are a total of 5 flavors: Rich Cream Cheese, Deep Choco, Plain, Earl Grey Vanilla, and Hojicha Caramel. Earl Grey Vanilla and Hojicha Caramel are flavors introduced for the first time through this renewal. The decision to launch them was made as ‘tea’ flavored desserts have recently gained popularity among the Zalpa generation (those born after the mid-1990s). The price for all flavors is 3,800 won.

Launched in 2017, Mochi Roll played a decisive role in popularizing convenience store desserts. At a time when the concept of ‘convenience store desserts’ was still unfamiliar, it left a strong impression on domestic consumers that they could enjoy dessert quality comparable to specialty stores even at convenience stores, gaining tremendous popularity.

As of the end of January this year, the cumulative sales volume of Mochi Roll reached 50 million units. This means that every person in the country has eaten at least one. If lined up in a row based on a length of 16 cm, it would stretch about 8,000 km, enough to travel back and forth between Seoul and Busan (about 400 km) more than 10 times.

Although dessert trends are rapidly changing and new products are quickly emerging, Mochi Roll has established itself as a representative steady seller in the industry, selling more than 6 million units annually on average over 8 years. During this period, the purchase ratio of Mochi Roll by age group was analyzed as ▲ 10s to 20s 33.0% ▲ 30s 26.7% ▲ 40s 25.5% ▲ 50s and above 14.8%. It has secured a broad consumer base ranging from students to office workers and seniors without being biased toward any specific age group, establishing a solid position in the convenience store dessert market.

Choi Wonpil, Dessert MD at GS Retail, said, “Mochi Roll, which has led the popularization of convenience store desserts and has been loved by the entire nation for a long time, has been newly reborn with improved taste and texture.” He added, “We will continue to operate various differentiated dessert products to drive the overall growth of the convenience store dessert market and strengthen our position as a dessert specialist.”