Rapper 'Yuja' Appointed as Public Relations Ambassador for Busan Broadcasting Video Forum

"I Want to Contribute to the Growth of Busan's Broadcasting and Video Industry"

‘Yuja,’ a rapper and singer-songwriter from Busan, will serve as the ambassador for the Busan Broadcasting and Video Forum (President Kim Chi-yong, Director of External Cooperation at Dong-Eui University).

The Busan Broadcasting and Video Forum announced on the 7th that rapper Yuja was appointed as its ambassador on the 6th at the Busan Youth Policy Institute. Attendees at the event included Kim Chi-yong, president of the Busan Broadcasting and Video Forum, Gong Ji-heun, executive director and director of the Busan Youth Policy Institute, rapper Yuja, and his father, Gwak Seung-ho.

Rapper Yuja, who was appointed on this day, appeared on the broadcast show Show Me the Money and gained popularity through the “Mosquito Song.” Known for bright and lively lyrics and addictive tracks, he is regarded as a leading figure in kawaii hip-hop. He has built a strong fanbase and released his third EP album, ‘X,’ in August last year. In October of the same year, he held his first solo concert, ‘Tea-Time,’ at KT&G Sangsangmadang Busan.

Rapper Yuja said, “I am honored to serve as the ambassador for the Busan Broadcasting and Video Forum, which contributes to the revitalization of Busan’s broadcasting and video industry, and I will strive for the healthy and sustainable growth of broadcasting and video culture.”

Kim Chi-yong, president of the Busan Broadcasting and Video Forum, said, “We are very pleased to appoint rapper Yuja, who represents Busan and youth culture, as our ambassador. We will work together to host various events related to broadcasting and video.”

The Busan Broadcasting and Video Forum is an organization founded on September 19, 2003, with the purpose of promoting the development of the video culture industry in the Busan area through a network of industry, academia, government, and research institutions. More than 120 broadcasting and video content experts and related industry professionals participate in the forum.

Rapper Yuja (third from the left) and Kim Chiyong, president of the Busan Broadcasting Video Forum (second from the left), are shouting "Fighting" at the ambassador appointment ceremony.