Sweet Spot Hosts Seminar on Pop-up Store Trends

Proposing Successful Popup Store Strategies Through Data Analysis
Featuring Local Expert Park Jinwoo and Creative Director Noh Hongcheol from Seongsu-dong

Sweet Spot announced on the 6th that it will hold a 'Popup Store Trend Seminar' for businesses preparing popup stores in Seongsu-dong.

The seminar will take place on the 25th from 3 PM for three hours at Sweet Spot Stage Seongsu (Peaches Dowon). Under the theme "Popup Store Solutions Tailored to Your Brand - From Operational Purpose to Location Selection and Creative Planning," it consists of four sessions: ▲2024 Popup Store Market Analysis Based on Data ▲How Brands Utilize Popup Stores ▲Popup Store Success Formula from the Perspective of a Seongsu-dong Local Curator ▲Popup Store Planning Techniques That Captivated Consumers.

Sweet Spot announced on the 6th that it will hold a pop-up store trend seminar on the 25th. Photo by Sweet Spot

In the first session, Eunmi Kim, Head of Data Marketing at Sweet Spot, will discuss market trends and implications based on the popup store trend report published last December. In the second session, Inyong Jung, Head of Retailtainment at Sweet Spot, will analyze popup store operation strategy cases from various brands such as characters and games and present key elements.

Next, Jinwoo Park (Jerebak), CEO of the Seongsu-dong local magazine 'Seongsu Textbook,' will explain the key points of popup stores gaining attention in Seongsu-dong based on an analysis of the characteristics of the Seongsu commercial district and consumer behavior patterns. In the final session, Hongcheol Noh, Creative Director (CD) at Sweet Spot who planned Travis Matthew, Noroo Paint, and Wonderland, will introduce know-how on space composition to enhance customer experience.

Sweet Spot plans to provide participants with a popup store opening guidebook, trend report, and commercial district analysis materials, as well as offer discount codes for renting the exclusive popup store space 'Sweet Spot Stage.'

Jungsu Kim, CEO of Sweet Spot, said, "This seminar will serve as a guide for brands considering popup stores to establish customized strategies."