A Hub Established to Spread K-Content in Brazil and Spain

Korea Creative Content Agency Establishes New Business Centers in Brazil and Spain
Expanding Overseas Support for Domestic Content Companies

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 4th that they have established business centers to support domestic content companies' entry into overseas markets in Brazil and Spain.

The Brazil Business Center held its opening ceremony on the 23rd of last month at the Tivoli Mofarrej S?o Paulo Hotel, attended by local officials and others. From the left: Yuseong Hoon, Head of the Americas-Europe Export Support Team; Yoo Geon-yeong, President of the Brazil-Korea Chamber of Commerce; Marcia Klinger, Chairperson of ISPAC; Chae Jin-won, Consul General at the Consulate General in S?o Paulo; Kim Hyung-min, Director of the Brazil Business Center; Kim Cheol-hong, Director of the Korean Cultural Center in Brazil; Liara Oliveira, Chairperson of SPCINE; Mauro Garcia, President of the Brazilian Independent Producers Association.

The Brazil Business Center, the third to be established in Latin America following Mexico and Argentina, held its opening ceremony in S?o Paulo on the 23rd of last month and has begun full-scale operations. It plans to serve as a strategic hub for K-content expansion and industry cooperation in the Brazilian content market, which is valued at $31.5 billion (45.9648 trillion KRW as of 2023). At the opening ceremony, the Korea Creative Content Agency signed a memorandum of understanding with the S?o Paulo Institute of Arts and Culture (ISPAC) to promote the hosting of a 'K-Drama Festival.'

The Spain Business Center opened in Madrid on the 24th of the same month. Spain wields significant influence in the global content industry, based on a Spanish-speaking market of over 400 million people. The Korea Creative Content Agency aims to encourage the entry of K-content into Western Europe and Latin America through close cooperation with local partners. Jang Mi-ran, the 2nd Vice Minister of the Ministry of Culture, Sports and Tourism, who attended the opening ceremony, said, "I hope the business centers will serve as bridges to turn interest in K-content into actual exports."

The Spain Business Center successfully held its opening ceremony on the 24th of last month at the Korean Cultural Center in Spain, with local related organizations and company representatives in attendance. From the front row, left to right: Emilio Miguel Calavia, General Director of Casa Asia Madrid, Spanish Ministry of Foreign Affairs; Yoo Hyun-seok, Acting President of KOCCA; Jang Mi-ran, 2nd Vice Minister of the Ministry of Culture, Sports and Tourism; Jang Hyun-chul, Counselor at the Korean Embassy in Spain; Pablo Conde Coral, General Director of the Spanish Trade and Investment Promotion Agency (ICEX). From the back row, left to right: Roberto Cueto, Professor of Video Communication at Carlos III University Madrid; Diana Bruno, Director of ICEX; Daniel Thomas, Marketing Director of Sal?n de C?mic Content; Mericel Puig, General Director of Sal?n de C?mic; Byun Mi-young, Director of the Spain Business Center; Shin Jae-kwang, Director of the Korean Cultural Center in Spain; Jos? Francisco Herrera Antonaya, General Director of the Madrid International Relations Department; Jang Min, couple influencer; Alexander Hafner, actor and model.

Including the two newly opened centers, the Korea Creative Content Agency currently operates twenty-five business centers and plans to open five more within the year. An official stated, "We plan to operate thirty overseas bases this year," adding, "Through overseas bases by country and region, we will serve as a platform to support domestic content companies needing assistance with overseas expansion."