Emart24 Holds 11 Billion KRW Event with 'Donggapnaegi' Bithumb

Receive Korean Won Usable on 'Bithumb' for Purchases Over 5,000 KRW
1+1 and 2+1 Bonus Events on Over 170 Products

Emart24 and Bithumb, both celebrating their 11th anniversary this year, announced on the 4th that they will hold a joint birthday party-themed event worth 11 billion KRW. The two companies plan to offer benefits such as prizes to approximately 8 million customers.

Emart24 will gift customers who purchase over 5,000 KRW (excluding tobacco, alcohol, services, and No Brand products) at stores until the end of February with Korean won that can be used for virtual asset trading on the Bithumb application (app).

Customers can receive a random amount of Korean won ranging from a minimum of 1,000 KRW to a maximum of 10 million KRW, which can be used to trade all types of virtual assets on Bithumb. They can register the coupon number found on the receipt stub issued when purchasing over 5,000 KRW at the store on the Bithumb app to use this benefit.

New customers who sign up for the mobile app will receive a voucher for an ‘Ifresso HOT Coffee,’ while existing members will be given two half-price coupons for ‘Ifresso HOT Coffee’ upon logging into the mobile app.

To celebrate its 11th anniversary, Emart24 is also conducting a '1+1' giveaway event on about 780 products, including instant rice, snacks, processed foods, and laundry detergent. This is a 20% increase compared to the approximately 650 products targeted in the previous anniversary event.

Emart24 and Bithumb recorded early sell-out of 30,000 ‘Bitcoin Lunchboxes’ that gave away Bitcoin last May, and have maintained a close partnership by subsequently launching products such as ‘Ethereum Staking Pasta.’

Through this anniversary event, Emart24 expects strong customer response as customers can purchase daily necessities at reasonable prices and receive virtual asset benefits as a bonus.

Choi Young-su, Partner of Emart24’s Sales Marketing Team, said, “Emart24 and Bithumb prepared this event to express gratitude to customers on the occasion of their 11th anniversary,” adding, “We aim to provide the greatest products and benefits to customers participating in the birthday party of these two companies, both turning 11 years old.”