hy, 'Helicobacter Project Will' Enters US H Mart

Full-scale Sales Begin This Month
Sales to Start at 20 Stores in Western US, with Plans to Expand Locations
Expansion into Southeast Asian Markets Such as Thailand and Taiwan Also Planned

hy announced on the 3rd that it will export the 'Helicobacter Project Will' (hereinafter Will) to the United States.

Starting this month, it will be launched at 'H Mart,' the largest Asian supermarket chain in North America, and will begin full-scale sales, initially at 20 stores in the western US region, with plans to expand the sales locations.

hy plans to supply finished products made at its own factory to the United States. The exported products will feature special packaging with the face of brand model Son Heung-min.

Helicobacter Projector Will. hy

Will, introduced in 2000, is the number one brand in domestic fermented drink sales. It sells 200 million units annually, with annual sales reaching 330 billion KRW. The cumulative sales have exceeded 6.3 trillion KRW.

Shin Seung-ho, head of hy's Global Business Division, said, "We are very pleased to introduce 'Will' to the US fermented milk market, which is worth 17 trillion KRW, eight times the size of the domestic market," adding, "Within this year, we will also enter Southeast Asian markets such as Taiwan and Thailand to promote the competitiveness of 'K-Probiotics.'"