Coupang Play to Broadcast All LIV Golf Matches Live This Year

Domestic Broadcast Starting from the Opening Match on February 6
Participation as Presenting Partner of LIV Golf Korea

Coupang Play will broadcast all domestic LIV Golf matches this year.

Coupang Play announced on the 15th that it will live broadcast all LIV Golf matches this season starting from the opening match on February 6. Coupang Play will also participate as the presenting partner and marketing partner of LIV Golf Korea, held for three days from May 2 at the Incheon Jack Nicklaus Golf Club Korea. In particular, it will serve as a key partner of Ironhead GC, the team to which Jang Yubin, who joined LIV Golf this year, belongs.

LIV Golf is a men's professional golf league established in 2022. It features a short and dynamic competition of 54 holes over 3 rounds. The tournament uses a "shotgun start" format where 54 players start simultaneously. Combining individual and team competitions to determine the final season ranking, it brings new excitement to the golf world. World-class players such as Jon Rahm (Spain), Brooks Koepka, Bryson DeChambeau, and Phil Mickelson (all from the United States) participate. The number of spectators and viewers has been increasing every year.

Based on its outstanding planning capabilities, Coupang Play has successfully hosted the ‘Coupang Play Series’ for three consecutive years and the ‘MLB World Tour Seoul Series with Coupang Play’ in 2024. It has also established itself as a reputable ‘sports powerhouse’ through various sports including national soccer teams, K League, European professional soccer, tennis (Davis Cup), basketball (FIBA Asia Cup), volleyball (FIVB), martial arts (ONE Championship), and golf (Masters Tournament).