Water Purifier No.1 Coway, 'Innovation Icon' with Icon Series

Coway water purifiers have been South Korea's leading water purifier brand, maintaining an overwhelming market share and an unshakable number one position for over 30 years since the launch of their first product in 1989. Coway continues to lead the market by repeatedly innovating based on the industry's strongest service competitiveness and research and development (R&D) capabilities. The company has sustained steady growth by continuously releasing innovative products with differentiated technologies, such as the Icon Water Purifier 2 and Icon Ice Water Purifier.

In particular, the Icon Water Purifier series has gained high popularity due to its ultra-compact size, excellent hygiene, and convenient features. Cumulative sales have surpassed 1 million units, establishing it as a bestseller. The Coway Icon series attracts consumers who value interior design by offering a small size that maximizes space utilization and a variety of color options to suit kitchen atmospheres and personal tastes. The Icon Water Purifier, with a slim width of 18 cm, has revolutionized kitchen space, while the Icon Ice Water Purifier boasts the smallest size among domestic ice water purifiers by reducing volume by approximately 40% compared to the company’s previous ice water purifiers.

Coway Icon Ice Water Purifier

The Icon series has also dramatically enhanced convenience and hygiene features. It can dispense hot water up to 100℃, allowing users to conveniently use ultra-hot water for cooking, food preparation, and various other situations without the need to boil water separately. The water outlet faucet can be easily detached for cleaning whenever necessary, and UV sterilization is performed every 6 hours to improve hygiene. Notably, the Icon Ice Water Purifier provides peace of mind by applying quadruple UV sterilization not only to the water outlet faucet but also to the ice tray, ice storage compartment, and ice faucet.

As the importance of water purifier hygiene has emerged, another advantage of Coway water purifiers is the availability of ‘Total Care Service’ provided by systematically trained experts. In 2022, Coway established the Total Care Service Center, a specialized organization offering services focused on water purifier hygiene, and provides Total Care Service through QM (Quality Manager) experts who specialize in enhancing water purifier hygiene.