Reassurance for Refrigerator Installation When Moving... Lotte Hi-Mart 'Care Service'

Comprehensive Care Services Covering the Entire Customer Lifecycle
from Repairs and Relocation Installation After Home Appliance Purchase

Lotte Hi-Mart has newly launched ‘Hi-Mart Anshim Care (Care)’, a service that provides everything from home appliance sales to care services.

This service covers the entire customer lifecycle by taking care of repairs, relocation installation, cleaning, warranty insurance, interior design, and more that customers need after purchasing home appliances. It is a new service that significantly expands the functions and scope of the existing care services.

Incheon Juan Branch Hi-Mart Safety Care Center. Provided by Lotte Hi-Mart.

The services provided by Lotte Hi-Mart include 'Home Appliance Care' such as insurance, AS (after service), relocation installation, and cleaning; 'Home Care' for interior design and moving; and 'Family Care' that removes household concerns such as elderly care, security, and disaster prevention.

To strengthen its home appliance care services, Lotte Hi-Mart has been operating the ‘Hi-Mart Anshim Care Center’ at over 80 stores nationwide, starting with the Cheongnyangni Lotte Mart store in 2023, providing consultations on home appliance care services. As professional consultations and service satisfaction increased, sales of Lotte Hi-Mart’s home appliance care services doubled compared to the previous year as of last year.

Lotte Hi-Mart introduced these services to expand customer touchpoints. Considering the long purchase cycle of home appliances, the company aims to attract continuous customer inflow by providing differentiated services.

Lotte Hi-Mart operates more than 320 offline stores nationwide and an online shopping mall directly. In the future, Lotte Hi-Mart plans to complete a professional consultation system that cares for all stages before and after purchase based on advanced professional consultation capabilities and customer purchase data.

By matching purchase cycle data of products and services with customers’ lifecycle purchase patterns?from independence, marriage, childbirth, to old age?Lotte Hi-Mart will propose customized products and services utilizing its vast product information.