Mobile Shopping Transaction Amount Approximately 16 Trillion Won
Last November, online shopping transaction volume exceeded 21.2 trillion won, marking the largest scale ever recorded. The record-breaking Korea Sale Festa and other discount events had an impact. Mobile shopping transaction volume was also the highest since related statistics began.
According to the 'November 2024 Online Shopping Trends' released by Statistics Korea on the 3rd, online shopping transaction volume in November last year was 21.2233 trillion won, an increase of 1.0% (217.9 billion won) compared to the same month of the previous year. This is the largest scale since related statistics began in January 2017. However, in terms of growth rate, it was the second lowest ever since October last year (0.7%).
The composition ratio of online shopping transaction volume by product category was highest in food and groceries (13.7%), clothing (11.8%), and food services (11.6%). Compared to the same month of the previous year, transaction volume decreased in e-coupon services (-43.6%), communication devices (-16.2%), and bags (-11.3%). On the other hand, food and groceries (12.5%), food services (14.0%), and clothing (4.7%) increased. In particular, clothing transaction volume reached 2.5113 trillion won, the highest since related statistics began.
A Statistics Korea official explained, "Although the growth in online shopping transaction volume slowed down after July and August due to the T-Mef (Timon and Wemakeprice) incident, it continued to increase, resulting in the record high this time." He added, "Clothing was greatly influenced by the Korea Sale Festa held last November at the largest scale ever. Weather also played a role; since the weather was warm this fall, demand shifted directly from transitional season clothing to winter clothing, which seems to be reflected in the data."
Among online shopping, mobile shopping transaction volume increased by 3.8% (576.6 billion won) to 15.9479 trillion won, and its share of transaction volume rose by 1.9 percentage points to 75.1% compared to the same month of the previous year. Both online shopping and mobile shopping transaction volumes were the largest since related statistics began in January 2017.
By product category, food services (15.2%), food and groceries (14.1%), and clothing (11.5%) had the highest shares. Compared to the same month of the previous year, transaction volume decreased in e-coupon services (-33.9%), communication devices (-17.2%), and fashion goods and accessories (-10.4%), but increased in food services (14.2%), food and groceries (15.2%), and agricultural, livestock, and fishery products (13.8%).
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