Delivering a Public Service Message through Matitneun Uyu GT
Informing That Producing Fake Videos Is a Crime
Namyang Dairy Products announced on the 10th that it will conduct the ‘Borrowing Milk Packs’ campaign to prevent deepfake sex crimes and raise awareness.
This campaign features a public service message highlighting the seriousness of deepfake sex crimes on the side of the company’s product, ‘Delicious Milk GT Rich Low-fat’ 900ml milk packs. Through this, the company plans to actively inform consumers that the creation and distribution of fake videos using deepfake technology is a clear crime. This design will be applied to approximately 600,000 products produced and sold this month.
Deepfake is a compound word of Deep Learning and Fake, meaning fake, referring to a technology that uses artificial intelligence to synthesize existing photos or videos with other images. According to the National Police Agency, deepfake-related sex crimes have surged from 156 cases in 2021 to a cumulative 297 cases as of July this year, emerging as a serious social issue.
‘Borrowing Milk Packs’ is Namyang Dairy Products’ representative social contribution activity that uses the side space of milk packs to deliver public service messages instead of product advertisements. Since 2019, it has continued activities to promote various public messages in cooperation with various government agencies and private organizations such as the Korea Coast Guard, Ministry of Health and Welfare, and Korea Epilepsy Association, including marine accident prevention, infant family parental allowance support, epilepsy awareness improvement, and waste separation methods.
A Namyang Dairy Products official stated, “As deepfake sex crimes are becoming a more serious social problem, we have joined the Seoul Metropolitan Police Agency’s campaign to prevent them,” adding, “We will continue to fulfill our corporate social responsibility through various public campaigns.”
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