Bando Construction Launches Webzine 'Archive Bando' Integrating Online Communication Channels

Corporate News and Information Provided in Magazine-Style Content

Bando Construction announced on the 4th that it will launch the webzine 'Archive B' to strengthen internal and external online communication.

Bando Construction has established the new webzine as a content hub encompassing its existing official blog, YouTube channel (Yubora TV), and official Instagram. Through the new webzine, it plans to create a channel for information sharing and enhance communication with consumers, partners, and stakeholders.

Archive B applies the name "Archive," which was the motif for the premium residential brand "KAIVE UBORA" first introduced at Goyang Janghang KAIVE UBORA. An archive refers to a place where valuable records selected from numerous documents left by individuals or organizations are preserved.

Bando Construction plans to use the webzine as a core hub channel to gather content that was previously scattered across SNS channels, media reports, and the homepage, to promote the brand and corporate value. It intends to overcome the limitations of expression inherent in existing SNS channels, homepage, Instagram, and blog, and cover various genres of content in depth.

Users can easily access all information about Bando Construction, including corporate news such as brand introductions, overseas development projects, new business initiatives, new site orders, detailed information on sales and move-in sites, as well as major activities of the Bando Cultural Foundation. Additionally, the webzine will cover lifestyle knowledge and trend information related to interior design, construction projects, and real estate.

To commemorate the launch of the new webzine, Bando Construction is holding an event from the 3rd to the 22nd. Participants can register the content they found most impressive within Archive B. Among the participants, 131 winners will be selected by lottery to receive prizes such as an LG Electronics Room & TV 2nd generation (1 winner) and movie tickets (10 winners). The winners will be announced on the 26th.

A Bando Construction representative stated, "Through the webzine, we will provide differentiated content including corporate culture, business areas, YouTube (Yubora TV), trends, and foundation news," adding, "We will further strengthen communication with internal and external partners, employees, and customers through linkage between the existing homepage and SNS channels."