Partner Invitation '2025 Partners Day' Held
Online Business Promotion... "Leap to Lotte Grocery Dedicated Company"
New Lotte Mart Stores Opened in Guri and Cheonho
New Lotte Super Franchise Stores to Debut by Year-End
Lotte Mart and Super announced their intention to become an integrated online-offline retail company by launching a dedicated e-grocery application (app) in the first half of next year.
On the 6th, according to Lotte Mart and Super, they held the partner company invitation meeting "2025 Lotte Mart & Lotte Super Partners Day" on the 5th at Lotte World Tower located in Songpa-gu, Seoul. Now in its third year, "Partners Day" is an event inviting partner companies to maintain a strong cooperative relationship and establish a sustainable co-growth system.
(Third from the left) Kang Seong-hyun, CEO of Lotte Mart & Super, attending the 2025 Lotte Mart & Lotte Super Partners Day. Photo by Lotte Mart.
The event was attended by CEOs and executives from about 70 partner companies. Kang Sung-hyun, CEO of Lotte Mart & Super, expressed gratitude for the changes and achievements made together with partner companies over the past year and shared Lotte Mart and Super’s new growth vision and strategies for the coming year. At this event, CEO Kang announced his intention to lead the grocery market as an integrated online-offline retail company through ▲new online grocery business ▲strengthening collaboration with partners by providing specialized data.
First, through the synergy between the online distribution platform ‘Ocado Smart Platform (OSP)’ and Lotte’s grocery business experience, they plan to establish a solid position in the continuously growing online food market. Accordingly, Lotte Mart will launch the next-generation e-grocery app ‘Lotte Mart Zeta’ in the first half of next year.
Starting from the first quarter of 2026, when the state-of-the-art automated logistics center ‘Busan Customer Fulfillment Center’ equipped with the Ocado Smart Platform is completed, the new online grocery business will be fully launched. By 2032, they plan to expand such advanced automated logistics centers to up to six nationwide. Through this, they aim to provide innovative online distribution experiences and value to both customers and partners, establishing it as a new growth engine and profit business for Lotte Mart.
Additionally, Lotte Mart and Super plan to strengthen organic collaboration with partners by providing ‘Nielsen Activate’ to partner companies. Nielsen Activate is a business intelligence tool operated by the global information analysis company ‘NielsenIQ (NIQ).’ It comprehensively analyzes data and meaningful information, providing various performance indicators and materials to support the establishment of effective sales strategies.
Moreover, they will also open new offline stores, including Lotte Mart Guri and Cheonho branches. Based on thorough commercial area analysis, they plan to expand renewal stores into grocery specialty stores and mall-type stores to promote qualitative growth. They will also strengthen the Lotte Super franchise business to improve profitability. To this end, a new format store that will become the standard for the franchise business is scheduled to be introduced by the end of the year.
Kang Sung-hyun, CEO of Lotte Mart & Super, said, “Following the integration of Mart and Super last year and the incorporation of the e-grocery business unit of the e-commerce division last October, we have transformed into an integrated online-offline retail company dedicated to Lotte’s grocery business. Through smart work innovation, we will become the ‘number one grocery market’ achieving qualitative growth together with our partners.”
Meanwhile, unlike past events held all at once, this year the partner companies were divided into five sectors?▲Fresh/Deli ▲Processed/Daily ▲Alcohol ▲Private Brand (PB) ▲Household Goods?and the events were held over five sessions. Since the key issues and market conditions differ for each product, the sessions were conducted by sector to allow in-depth discussions on mutual development plans and challenges.
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