Over 30,000 Visitors from 24 Universities Since Last Year
Nongshim announced on the 23rd that it will operate campus pop-up stores at 10 universities nationwide. The campus pop-up stores, themed around Nongshim's corporate slogan "Taste Life Deliciously," have received great response since their launch last year, with more than 30,000 students from a total of 24 universities visiting.
Nongshim provides university students who visit the campus pop-up stores with product kits containing Nongshim cup noodles, snacks, and beverages. The product kits are themed as "Bestseller KIT," "New Product KIT," and "Rising KIT," featuring Nongshim bestsellers such as Yukgaejang and Meoktaekkang, as well as new products like Shin Ramyun Tumba and Bread Manager.
Additionally, Nongshim has prepared various entertainment contents in each pop-up store space. The "Game Zone," where participants can win Nongshim products by arranging letters in the correct order, adds excitement by incorporating inter-school competition elements. To ensure students can enjoy a pleasant and comfortable stay, a "Mirror Photo Zone" and a "Rest Zone" composed of tables and chairs shaped like product packages were also set up.
The Nongshim campus pop-up stores operate by actively reflecting students' requests. Preferred contents are organized based on pre-surveys conducted among university students, and improvements identified during the pop-up store operations in the first half of the year are promptly implemented, strengthening communication with Generation Z.
A Nongshim representative said, "Through the campus pop-up stores, we share the meaning of the slogan 'Taste Life Deliciously with Nongshim' with university students," adding, "We plan to continue various marketing activities that can empower the university students who will lead the future."
The Nongshim campus pop-up stores will run until October 10, and the schedule for each university can be checked on Nongshim's official SNS.
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