Providing 'Daum Channel' Content All in One Place
Kakao's Content CIC announced on the 28th that it has opened a 'Channel' tab at the top of mobile Daum. The strategy is to strengthen its position as a content portal by providing popular content tailored to users' preferences.
In the Channel tab, users can view new 'Daum Channel' content gathered daily. Daum Channel is a service where partner companies affiliated with Kakao provide their own content. Famous partners such as Newnik, Travel Talks, and NotPet are participating, offering diverse and trendy content by category, including lifestyle information, animals, travel, sports, and fashion.
At the top of the tab, users can find the 'Recommended,' 'Subscribed,' and 'Popular' menus, along with over 60 category menus. In 'Recommended,' users can find personalized content; in 'Subscribed,' the latest content from subscribed channels; and in 'Popular,' content chosen by many users. It also shows content from frequently visited or popular categories among users.
To celebrate the tab opening, a subscription event will be held from the 29th of this month until the 10th of next month. Users who subscribe to five or more Daum Channels will be automatically entered into a draw. Through the lottery, 501 winners will receive gifts such as AI robot vacuum cleaners and Shinsegae gift certificates. Subscribers will also receive notifications about new content updates from the respective channels.
Additionally, Kakao is recruiting Daum Channel partners. They will have opportunities to expose content in various interest areas, including the Channel tab within Daum, and can use several features such as communication with subscribers.
Lee Ho-won, Kakao Media Platform Leader, said, "We have prepared a new tab so that Daum users can conveniently enjoy rich content tailored to their tastes," adding, "With the establishment of the Channel tab, the space to showcase various high-quality content has expanded, and we expect collaboration with partners to become more active."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
