Launch of Specially Planned Products by The Plaza and Tous Les Jours
The distribution industry is presenting a variety of gift sets in anticipation of the upcoming Chuseok holiday. CJ CheilJedang has prepared 250 gift sets emphasizing 'cost-effectiveness.' Hanwha Hotels & Resorts is selling hard-to-find wines and Korean beef, while Tous Les Jours is showcasing baked confectionery gift sets with luxurious wrapping in bojagi-style packaging.
CJ CheilJedang Offers 250 Gift Sets...Revamped to Enhance 'Cost-Effectiveness'
According to related industries on the 28th, CJ CheilJedang will sell about 250 gift sets targeting Chuseok. This Chuseok, they newly launched a composite gift set brand called ‘The Gift.’ The packaging was also changed to a design reminiscent of handcrafted crafts, adding a traditional yet luxurious touch. Additionally, each gift set features a unified design with only the colors differing by type, making it easy to recognize CJ CheilJedang’s gift sets at a glance anywhere.
This Chuseok, to reduce consumers' burden caused by high prices, the number of cost-effective gift sets priced between 10,000 and 20,000 KRW has been significantly increased. The convenience-type coin broth gift set 'Baeksul Yuksueneun 1min Ring Gift Set,' first introduced during this year’s Lunar New Year, sold out due to its reasonable price and practicality, so the quantity of 1min Ring gift sets has been increased about 20 times for this Chuseok. Also newly introduced is the 'Special Choice I Set,' which is priced under 20,000 KRW and includes Spam and cooking oligosaccharides for a practical composition, and the CJ Bibigo Native Seaweed Set No. 1, sold at around 10,000 KRW, is a product that can be gifted without burden during the holiday.
The trusted national holiday gift ‘Spam Gift Set’ has also increased its quantity this year. The 'Spam Composite Set No. 1,' consisting of canola oil and Spam, is expected to attract attention again this year due to its practical composition, and premium sets such as 'The Best Choice Premium Set' and 'Black Label' are also expected to receive good responses.
Exclusive gift sets sold only on the official mall CJ The Market have also been introduced. A limited release of 30,000 sets of the steady seller ‘Spam Classic’ and the 25% reduced sodium ‘Spam Mild’ combined in the 'Spam Supermoon Edition' was made, and customers who purchase will be entered into a draw to win a stay voucher at Shilla Hotel.
Reflecting the ongoing ‘wellness’ trend this year, about 40 different health gift sets such as 'Hanppuri Heuksam Jicheonbo Stick & Jeong' and 'Hong Sam Arginine' have been prepared. 'Hanppuri Heuksam Jicheonbo Stick & Jeong' is a premium product containing black ginseng concentrate made through nine cycles of steaming and drying to enhance absorption, combined with a high content of SAT-grade deer antler from New Zealand’s top grade. 'Hong Sam Arginine' combines 6-year-old red ginseng and arginine in one bottle.
The Plaza Offers 96 Gift Sets...Rare Products Hard to Find in the Market Prepared
Hanwha Hotels & Resorts’ The Plaza is selling 96 gift sets for Chuseok. In addition to popular existing products such as meat and seafood, special gift sets that are hard to find in the market have been prepared.
Wine sales among The Plaza’s Chuseok gift sets increased by 69% compared to the previous year. This time, two types of ‘Seven Stones’ wine are offered in limited quantities. Seven Stones is a famous winery in Napa Valley, USA. It produces fewer than 5,000 bottles annually, making it highly rare. The representative product ‘Seven Stones 2021’ is a red wine priced at 1.5 million KRW, known for its harmonious taste of acidity and dark chocolate. The red wine ‘The Collection by Seven Stones 2022,’ which blends fruity aromas with a smooth finish, is sold for 400,000 KRW.
The Chuseok gift sets are composed of ▲meat ▲seafood ▲alcohol ▲private brand (PB) products. The popular item, The Plaza Korean Beef Butcher Set, includes cuts for grilling, soup, and bulgogi, making it versatile. The premium Korean beef (1++) grilling set selects only representative cuts, boasting tender texture and rich juice. For seafood, a luxury dried yellow corvina set favored by customers has been prepared. It features Yeonggwang Beopseongpo dried yellow corvina combined with sun-dried salt and Artemisia powder.
The ‘Chef Special’ reduces the hassle of table setting with single dishes crafted by experts in each field. ‘Dowon Wonchung Herbal Buldogjang’ is a health food containing sea cucumber, abalone, and beef shank with Dowon’s special sauce. Other dishes include soy sauce abalone and braised short ribs. Newly added PB products include a car diffuser & hand cream set.
The gift sets are sold until the 13th of next month, carefully packaged in premium boxes and bojagi wrapping, and delivered directly by hotel staff (limited to Seoul and Gyeonggi). For more details, visit The Plaza’s website.
Tous Les Jours Presents ‘Sincere Gift Sets’ and More
Tous Les Jours, operated by CJ Foodville, has also launched new Chuseok products and prepared an app pre-order event.
First, the ‘Sincere Gift Set’ consists of a sweet and crispy walnut pecan tart, savory black sesame financier, and butter-flavored plain financier. The ‘Full Pound Cake Set’ allows you to enjoy savory walnut pound cake and sweet traditional yakgwa together.
The ‘Autumn Gift Set’ combines black sesame financier, plain financier, and a cylindrical German-style Baumkuchen cake. It features a luxurious bojagi-style package design that received positive customer feedback during last Lunar New Year, enhancing the gift’s prestige. In addition, various premium gift sets composed of carefully selected bakery products by Tous Les Jours are available.
Meanwhile, Tous Les Jours has prepared an app pre-order event for consumers who want to prepare Chuseok gifts in advance. When pre-ordering Chuseok gift sets through the Tous Les Jours app, customers can receive up to a 15% discount. Pre-orders can be made until the 10th of next month, and pickups are available at the desired store and time for two days starting from the 12th.
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