KG Mobility (hereinafter KGM) announced on the 1st that it sold 8,313 units globally in July, a 23% decrease compared to the same month last year.
In July, KGM recorded 4,237 units sold domestically and 4,076 units exported. The decrease in sales is attributed to a decline in export volume due to a slowdown in global electric vehicle demand, according to company officials.
Domestic sales showed a recovery trend for three consecutive months since April, supported by the launch of various product-improved models and expanded customer touchpoints. In the first half of the year, KGM released several product-improved models including The New Torres, Torres EVX, three taxi models such as Korando EV, and the Torres EVX van. To expand customer engagement, KGM opened the KGM Experience Center, providing diverse driving experiences.
In particular, the Actyon, whose design was unveiled on the 15th of last month, received a positive response, surpassing 16,000 pre-orders on the first day and exceeding 35,000 within a week.
Exports, which had been on the rise, declined due to a temporary demand stagnation (chasm) for electric vehicles in the European, Asian, and Middle Eastern markets. This represents a 40.1% decrease compared to the same month last year.
KGM plans to expand the new car launches, which began in the Latin American market in the first half of the year, to its main markets in Europe and the Pacific region in the second half. The company intends to strengthen aggressive marketing strategies through information sharing and cooperation with local dealerships.
A KGM official stated, "Domestic sales are recovering through the launch of various product-improved models and active response to customer needs. Especially, with the Actyon receiving favorable reviews in the market since pre-orders began, we will ensure thorough preparation for new car launches through differentiated marketing strategies and market responses."
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