Seoul Metro's Campaign to Support Pregnant Women Underway

Seoul Metro, on July 30, held a campaign at Yeouido Station on Line 5 and inside trains with the Ministry of Health and Welfare, Population Health Welfare Association, and KBS Announcers Association... Activities included pregnant women experience, sticker surveys, and raffle events, increasing citizen participation and receiving positive responses... "Hoping for a social atmosphere where priority seats for pregnant women are kept vacant during subway use"

Seoul Metro (President Baek Ho) held a campaign on the 29th with related organizations to promote a culture of consideration for pregnant women at subway stations and inside trains.

The company conducted the 'Consideration for Pregnant Women Campaign' at Yeouido Station on Line 5 and inside trains in collaboration with the Ministry of Health and Welfare, the Korea Population, Health and Welfare Association, and the KBS Announcers Association. More than 20 participants, including officials from the company and related organizations as well as Park Tae-won, president of the KBS Announcers Association, took part to raise awareness of a culture of consideration for pregnant women.

This campaign featured various activities that citizens could directly participate in, such as ▲pregnancy experience ▲sticker surveys related to pregnant women and strollers ▲a raffle event.

As prizes for participants in the pregnancy experience, the company’s official character Ttota figures were provided, and pregnant customers who participated in the event were entered into a raffle to win a 'Spectra Breast Pump.'

Every year, the company strives to spread a social atmosphere where pregnant women are given priority consideration when using the subway through joint campaigns with related organizations.

On July 11 and 16, at Dongjak (Line 4) Station and Gongdeok (Lines 5 and 6) Station, 17 university student Ttota supporters and the company’s character Ttota conducted their own campaign to promote consideration for pregnant women.

In daily life, the company is also making efforts to foster a culture of consideration for pregnant women. It continuously broadcasts a self-produced promotional video titled 'Leaving Seats for Pregnant Women' at stations and inside trains, and promotes awareness to the public through various channels such as YouTube videos produced by university student Ttota supporters.

Kim Seok-ho, Head of Sales at Seoul Metro, stated, “We hope this campaign will contribute to overcoming the low birthrate issue and spreading a social atmosphere that practices leaving seats for pregnant women. The company will continue its own promotional efforts to improve awareness of consideration for pregnant women and work to enhance convenience for pregnant users.”