BNK Busan Bank and Traditional Markets Sign 'Janggeumi On & On' Business Agreement

On the 18th, Main Branch, Busan Regional Office of SMEs and Startups, and Busan Ulsan Office of Financial Supervisory Service to Implement

Local Traditional Markets to Offer 'Emergency Contact Network Setup' and 'Free Enrollment in Phishing Compensation Insurance'

BNK Busan Bank (President Bang Seongbin) held a business agreement ceremony for the “Janggeumi On & On Partnership” with the Busan Regional Office of SMEs and Startups, the Busan-Ulsan branch of the Financial Supervisory Service, and three local traditional markets at the Busan Bank headquarters on the morning of the 18th.

From the left, Sanghoon Kim, Chief Consumer Protection Officer (CCO) of BNK Busan Bank; Jaeseok Kim, Chairman of Busan Fishery Processing Cooperative; Changsoo Lee, President of Dongnae Market Merchants Association; Sangwoo Lee, President of Gukje Market Merchants Association.

The ceremony was attended by Kim Hansik, Head of the Busan Regional Office of SMEs and Startups, Seo Jeongbo, Head of the Busan-Ulsan branch of the Financial Supervisory Service, Kim Sanghun, Chief Consumer Protection Officer (CCO) of Busan Bank, and the presidents of each market merchants' association.

The “Janggeumi Partnership Project,” which combines “Jang” (market) and “Geum” (financial institution), has been promoted since 2023 to improve the financial environment for traditional market merchants.

This year, the project has been expanded as “Janggeumi On & On,” carrying the dual meaning of continuing to provide financial fraud prevention support and customized financial services with warmth and care.

Under this agreement, Busan Bank plans to provide customized financial services to Gukje Market, Dongnae Market, and Jagalchi Market, including: ▲ establishment of an emergency hotline for financial fraud prevention ▲ support for free subscription to voice phishing compensation insurance ▲ special installment savings for small business owners ▲ special preferential business loans.

At the ceremony, the Busan Regional Office of SMEs and Startups and the Busan-Ulsan branch of the Financial Supervisory Service also held an appointment ceremony for “Financial Security Officers” at traditional markets, who will carry out activities to prevent financial crimes that threaten the livelihoods of market merchants and local residents.

Kim Sanghun, Chief Consumer Protection Officer (CCO) of Busan Bank, said, “Busan Bank will continue to discover and provide customized financial services for the prevention of financial fraud and the revitalization of local traditional markets to support local small business owners.”