Adidas Hosts 'SON IS COMING' Event with Son Heung-min
Held on the 6th of Next Month at Yeongdeungpo Times Square... Talk Show, Autograph Session, and More
Entry Tickets Draw Available on Adidas Official App
Adidas Korea announced on the 20th that it will hold an offline event called "SON IS COMING," a meeting between global partner Son Heung-min and fans, at Yeongdeungpo Times Square on the 6th of next month to commemorate the release of the soccer cleats 'F50.'
This event is organized by Adidas to facilitate communication between Son Heung-min, the captain of the South Korean national team, and his fans. The event will feature a talk show about Adidas' new products and a signing session with Son Heung-min.
To participate, Adidas is holding a raffle event on its official app until the 24th. Any Adidas Club member can enter once per ID. Winners will be individually notified via the Adidas official app and messages on the 27th of this month.
The event is arranged to celebrate the launch of the F50. From the 5th to the 7th of next month, Adidas will hold an event themed "Only for Speed" at the first-floor atrium of Yeongdeungpo Times Square in Seoul. Various consumer participation programs are also being prepared, with detailed information about the offline event to be announced later.
An Adidas representative said, "We plan to continue the F50 campaign through the second half of the year with world-class players like Son Heung-min and Rafael Le?o, who are creating new history with endless possibilities. We are honored to provide a place for the proud captain Son Heung-min, who is performing excellently in every match, and domestic fans who love sports."
Meanwhile, the Adidas F50, officially launching domestically in July, is an ultra-lightweight soccer cleat made with lightweight materials and high technology. In May, Adidas introduced the F50 Special Edition "Fast Reborn," featuring enhanced speed and performance, for the first time in nine years.
Adidas holds 'SON IS COMING,' a global partner Son Heung-min's meeting with fans. [Photo by Adidas Korea]
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