SevenBrew Beer Enters Thailand... Available at Local 7-Eleven Stores

Partnering with Thailand's CP ALL Group
Launching 14,800 Seven-Eleven Stores Locally

SevenBrew Beer announced on the 13th that it is partnering with Thailand's top distributor CP ALL Group to actively enter the Thai and Southeast Asian markets.

To this end, on the 31st of last month, executives from BANPHE INTERFOOD, a subsidiary of Thailand's CP Group, along with export managers from domestic food export companies H&Fi and YesBeCows, visited the SevenBrew factory located in Iksan to inspect production facilities, products, and working conditions.

Representatives from Thailand's CP ALL Group and domestic food export companies visited the Seven Bro Beer Iksan factory on the 31st of last month and took a commemorative photo.
[Photo by Seven Bro Beer]

CP Group operates convenience store 7-Eleven, mid-sized supermarket Tesco Lotus, and large-scale supermarket Makro locally through its distribution subsidiaries. H&Fi is a domestic export company specializing in additive-free, low-additive, and low-calorie foods with a global distribution network.

After a meeting with 7-Eleven Thailand on the 16th of last month, SevenBrew selected products from its currently produced variety of craft beers to export to Thailand. Additionally, it plans to develop craft beers tailored to local tastes and release products within the year. Starting with placement in 7-Eleven stores, which number over 14,800 in Thailand, SevenBrew will accelerate efforts to showcase its products through various distribution channels in the local market.

A SevenBrew representative said, “We are pleased to introduce our craft beer to Thailand through CP ALL Group, the country's leading distribution company,” adding, “We will strive to quickly establish ourselves in the Thai market with products that reflect local culture and consumer preferences.”

Meanwhile, SevenBrew exports craft beer to more than 10 countries including the United States, Germany, Australia, France, and China, and plans to expand its sales channels to several Southeast Asian countries starting with Thailand.