[This Week's Books] 'Hitler and the Power of Aesthetics' and More

Hitler and the Power of Aesthetics

It is well known that Hitler dreamed of becoming a painter. He once applied to the Vienna Academy of Fine Arts but was rejected. This book sheds light on Hitler as a politician with an artistic temperament, not just a simple dictator. It presents a multidimensional view of his complex personality and political actions. Readers can see how a twisted desire to realize aesthetic ideals plunged the world into misery. It offers an intriguing analysis of how art and politics are intertwined and how art can be used as a political tool. (Written by Frederick Spotts / Translated by Yoon Chaeyoung / Saenggakui Him)

One-Line Copy

This book guides you through great idea generation methods for writing powerful one-line sentences. The author, with 27 years of advertising experience, includes 150 copies released from the late 1970s to recent times. These are 'proven' one-liners that have moved countless hearts. Part 1 shares 100 famous Japanese copies selected by the author. Part 2 richly contains the author's thoughts on the background behind many beloved copies, what aspects of the ads the author focused on, and more, along with one-line copies. (Written by Jung Kyuyoung / Forche)

High-Tech Powerhouse Israel

Israel shares many similarities with Korea. The people have a strong passion for education, but natural resources are scarce, and geopolitical anxieties persist. Despite various disadvantages, Israel has emerged as a startup powerhouse. This book examines how Israel overcame unfavorable conditions and achieved development, suggesting methodologies for our industry to leap forward. It systematically organizes Israel’s industrial status and company information by sector. The author served as the head of the Small and Medium Business Administration during the Park Geun-hye administration. (Written by Han Jeonghwa / Arakne)