AIDetic China Holds Link&Co New Car Launch Event

On the 28th, EIDETIC China, the Chinese branch of the global marketing consultancy EIDETIC, announced the successful hosting of the Lynk&Co new car launch event.

Lynk&Co, an electric vehicle brand jointly established by Volvo and China's Geely Automobile, held the 07 EM-P new car launch on the 17th at 751D Park Beijing Fashion Design Plaza, inviting over 1,000 journalists.

The 07 EM-P, Lynk&Co's second sedan model, was officially unveiled at the Beijing Auto Show in April 2024, attracting enthusiastic attention from visitors and recording over 10,000 orders.

Featuring a sporty design and aggressive wheels, the 07 EM-P is notable for providing drivers with a multi-screen interactive experience. Alongside a 12.3-inch LCD instrument cluster, the 92-inch AR-HUD head-up display offers three-lane augmented reality navigation with 2.5k ultra-high resolution.

Considering passenger convenience, the 12.6-inch smart screen Co Pad is a detachable pad mounted on the front seat, allowing control of windows, air conditioning, seats, lighting, and audio with a single touch.

The entertainment system, built through the interconnection of multiple screens, also integrates sound. Utilizing Wanos' sound technology, known as the "Dobly" of China, users can experience 23 speakers, 7.1.4 multi-channel support, and 2080W output, along with Quantum Logic Immersion 3D sound, providing a luxurious enjoyment.

The Lynk&Co new car launch event was planned and overseen by EIDETIC China, showcasing a digital driving experience concept to dynamically convey the car's features without a test drive. The interactive functions offered by the 07 EM-P were delivered immersively by combining 3D anamorphic images on a panoramic screen with the actual vehicle, earning praise from attendees.

Ashley S. Jung, CEO of EIDETIC, stated, “The new car launch is the most important event for mobility companies and is an opportunity to showcase the brand’s sensibility to the public beyond just unveiling the vehicle.” She emphasized, “As companies develop vehicle performance centered on digital experiences, event planning must also present performances that allow attendees to feel an expanded experience through the same technological capabilities.”

EIDETIC, a global integrated marketing consultancy headquartered in LA with branches in Korea and China, has successfully executed brand strategy development and offline events for partners such as Google, Tencent, and Samsung Electronics. Especially in the growing infotainment market within the mobility industry, EIDETIC leads trends by applying era-appropriate branding for electric vehicle brands like BMW, Wuling, and NIO.