‘Bbangcheondong’ Dessert Hotspots Gathered in One Place... Shinsegae Centum City, ‘Bbangbbang The Market’

Namcheon-dong, Jeonpo Cafe Street, Haeridan-gil Bakery Favorites

This Year's 'Busan Bbangbbang The Market' Alongside Donghaeng Festival

Shinsegae Centum City is captivating customers by showcasing a variety of local bakery favorites at the "2024 Donghaeng Festival with Busan Bbangbbang The Market," currently taking place at the Central Plaza on Basement Level 2.

Bbangbbang The Market currently taking place at the Central Plaza on Basement Level 2 of Shinsegae Centum City.

In particular, "Rice Cake" in Namcheon-dong, Suyeong-gu, known as "Bbangcheon-dong" for its many bakeries, presents fusion rice cakes made from 100% domestically grown non-glutinous and glutinous rice. "Sweethome Sweet by Hans" introduces traditional desserts such as Gaeseong Juak and rice tigre.

Additionally, near Jeonpo Cafe Street in Jeonpo-dong, Busanjin-gu, where charming cafes abound, "Kkokkaja" and "Jet Cupcake" sell wagashi with designs that vary according to concept and cupcakes decorated with cute bear characters, respectively. In Haeundae-gu’s Haeridan-gil, the tart specialty store "Cheese Heart" offers a variety of tarts based on cream cheese.

Moreover, a total of 25 local businesses, including the famous Busan specialty "Godeungeo Bbang" (mackerel bread) and the Oncheoncheon Cafe Street favorite "Odd Cupcake," are delighting customers with sweetness.

The department store supported market expansion for 73 local small and medium-sized enterprises last year through three events linked to the Donghaeng Festival and is actively engaging in local commerce activities again this year by participating in the festival.

This event, conducted in collaboration with Busan City, the Busan Regional Small and Medium Venture Business Administration, and the Busan Economic Promotion Agency, will run until the 8th.