Korea Tourism Organization Announces Call for Participants in 'Smart MICE Activation Project'

Support of up to 150 million KRW in voucher form for 31 MICE sector SMEs

The Korea Tourism Organization announced on the 15th that it is recruiting companies to participate in the '2024 Smart MICE Activation Project' to secure sustainable competitiveness in the MICE industry in collaboration with the Ministry of Culture, Sports and Tourism.

Korea Tourism Organization '2024 Smart MICE Activation Project Contest' Poster
Photo by Korea Tourism Organization

This project supports the digital transformation of the MICE industry by providing project funds in the form of vouchers and connecting 'beneficiary companies' in the MICE sector with 'provider companies' offering services in the ICT field.

The target companies are domestic small and medium-sized enterprises engaged in MICE-related businesses such as international conference planning and international conference services.

A total of 31 companies will be selected, divided into two types?innovative and general?based on the scale of support and the level of digital transformation. The maximum support amount is 150 million KRW.

The service areas where beneficiary companies can use the vouchers include △ Artificial Intelligence (AI) △ ICT solutions △ introduction of smart-based technologies such as robots △ advancement of big data utilization services △ platform construction and UX/UI improvement.

In addition to project support, the organization plans to provide networking programs to secure global partnerships and offer one-on-one consulting.

The application periods differ for provider companies (April 15 to May 3) and beneficiary companies (April 23 to May 14), and applications can be submitted through the Korea Tourism Industry Portal 'Touraz'.

Hwang Geon-hyeok, head of the MICE Planning Team at the Korea Tourism Organization, said, "Digital transformation is an essential task for securing sustainable competitiveness of companies and a new leap forward for the Korean MICE industry. Through this project, we plan to support the Korean MICE industry to gain global competitiveness and a future vision."

The organization will hold the '2024 Smart MICE Activation' project briefing session at its Seoul Center on the 17th. Participation can be applied for via the QR code on the recruitment poster.

This content was produced with the assistance of AI translation services.