NH Investment & Securities analyzed on the 15th that Baby Monster's first mini-album is scheduled to be released, and it is expected to achieve debut album sales exceeding those of TWS.
Researcher Lee Hwajeong of NH Investment & Securities stated in a report on the same day, "The long absence of artist activities has ended, and we have finally entered a phase where the activities of Baby Monster and Treasure are in full swing, marking a recovery in artist momentum." She added, "The resumption of BLACKPINK's activities is expected to be concretized in the second half of the year, likely in the first half of 2025, which will raise expectations for performance growth due to their new releases and tour resumption."
She also expressed high expectations for Baby Monster, who is set to release their first mini-album on April 1. She said, "The return of member Ahyeon, who was the most recognized during the audition, accompanies this release, and since the fandom has been waiting for the album for over a year, positive results in terms of sales are expected. This is because the fandom has already been somewhat secured, and the album includes incentives for multiple purchases (various versions, random photocards)."
Furthermore, she noted, "For reference, the initial sales of the debut album by the recently debuted 5th generation boy group TWS were 260,000 copies," and predicted, "Although Baby Monster has the disadvantage of being a girl group, considering their pre-established fandom base, they are expected to record debut album sales at least exceeding those of TWS."
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