Being Nominated Is an Honor, Plus a Generous 200 Million Gift... The Event Where 'Everyone Is a Winner'

60.6 Million KRW Accommodation Voucher, 3 Million KRW Wine Refrigerator, and More

Gift bags for the nominees of the 9th Academy Awards, held on the 10th (local time), have been revealed.

A large Oscar trophy stands on the red carpet near Hollywood Boulevard in Los Angeles, USA, ahead of the Academy Awards ceremony held on the 10th.
[Image source=Reuters Yonhap News]

The Daily Mail reported on the 8th that Academy Award nominees receive gift bags worth over 60 items and $180,000 (approximately 230 million KRW), regardless of whether they win or not. Named "Everyone Wins," these bags are said to be created to bring joy, surprise, and inspiration to the nominees. The bags are provided to the ceremony host Jimmy Kimmel and the main acting and directing category nominees. Included in the bags are a 3-night stay at the Swiss Alps' luxury accommodation "Chalet Zermatt Peak" (worth $50,000, about 66 million KRW), a 3-day use of a private villa on the Caribbean island of Saint Barthelemy (worth $25,000, about 33 million KRW), and a 7-day wellness retreat stay at an all-inclusive resort in California (worth $24,000, about 32 million KRW).

This year's bag also includes a product that allows the body to be scanned and made into a 6-inch sandstone statue via 3D printing. Other items include a 24-inch wine cooler worth $2,349 (about 3.1 million KRW), roses worth $500, a pillow worth $495, and a travel duffel bag worth $250. Numerous skincare products, supplements, microneedling devices, and health and beauty items are included, along with relatively inexpensive items such as a Rubik's Cube, cookies, and sugar-free cherry jelly. This year, gifts for pets were also included. Organic dried superfood for cats is provided, and dogs will receive 10,000 meals of pet food.

This year, the 'Everyone wins' gift that the Academy Awards nominees will receive includes a stay voucher for the luxury Swiss Alps accommodation, Chalet Zermatt Peak. The photo shows the accommodation. [Image source = Distinctive Assets]

These gift bags are not directly affiliated with the Academy but have been prepared since 1999 by the Los Angeles (LA)-based marketing agency Distinctive Assets for the ceremony. Distinctive Assets creates the gift bags as part of product marketing to comfort nominees who do not win awards. They select gifts starting one year before the Academy Awards ceremony, and each company provides the gifts for free but pays an additional $4,000 (about 5.28 million KRW) fee. Distinctive Assets stated that this year's gifts consist of products from over 70 companies, including small businesses, minority-owned brands, women entrepreneurs, and socially responsible companies.

The Academy Awards, hosted by the Academy of Motion Picture Arts and Sciences (AMPAS), will be held at 7 p.m. local time on the 10th (8 a.m. Korean time on the 11th) at the Dolby Theatre in Los Angeles, USA. Awards will be given in 23 categories to films judged to have achieved the most outstanding accomplishments worldwide over the past year. At this ceremony, Christopher Nolan's "Oppenheimer" is nominated in 13 categories, including Best Picture. Korean-American director Celine Song's "Past Lives" is nominated for Best Picture and Best Original Screenplay.

This content was produced with the assistance of AI translation services.