CJ OnStyle Achieves 5.3 Billion KRW in Sales with 'Inspire' Mobile Live Broadcast

Record High Domestic Hotel Resort Orders
'Mobile Live Broadcast Big Spenders' 87% Are Customers Aged 30-40

CJ OnStyle announced on the 28th that the Inspire Entertainment Resort vouchers sold through its mobile live commerce broadcast achieved a total order amount approaching 5.3 billion KRW. This is the largest scale ever for its domestic hotel and resort broadcasts on mobile live commerce.

The broadcast attracted nearly 310,000 viewers. Featuring Inspire products, known as a hot place, in a live broadcast with a high proportion of young customers was key to the sales increase. In fact, among the ordering customers, those in their 30s accounted for 38%, and those in their 40s accounted for 49%, totaling 87% for the 30s and 40s age groups.

Additionally, it is estimated that the content introducing Inspire Entertainment Resort by celebrity Brian on the YouTube show 'Hot Deal Set Net Open Run' on the 19th had a positive impact.

Going forward, CJ OnStyle plans to showcase hot places like Inspire through various channels. Through the mobile live commerce event 'Luxury Check-in Week,' scheduled from April 8 to 12, viewers will be able to experience 5-star hotels from across the country every evening at 9 PM. A CJ OnStyle representative stated, "We will continue to strengthen our competitiveness by ensuring that rising products such as hot places are purchased first on CJ OnStyle’s mobile live commerce platform."