TIRTIR announced on the 13th that its ‘TRTR Ceramic Peptifill Cream (Ceramic Cream)’ sold out all the quantities prepared during the first broadcast of 2024 on GS SHOP on the 11th, achieving a complete sell-out.
TIRTIR's TIR TIR ceramic Peptifill cream and brand promotional model actor Hyun Bin. [Photo by TIRTIR]
The Ceramic Cream was an early sell-out product during the CJ OnStyle launch broadcast and gained a reputation among consumers as the ‘top priority purchase item,’ leading to a flood of inquiries about additional broadcasts. It is a daily anti-aging cream that completed human application tests for anti-aging and immediate ceramic-like radiant skin effects after just one day of use. TIRTIR contains a super peptide ingredient created from the combination of the ring-shaped peptide (POPTIDE™), first imported domestically by TIRTIR, and the patented constellation peptide (STELLIGHT™). It provides care effects ranging from skin density, moisture, eye wrinkles, cheek lifting, to elasticity.
During this broadcast, TIRTIR offered a single set consisting of three 50ml (main product) Ceramic Creams, two 10ml (medium size) units, and two 1ml (trial size) units, as well as a double set with twice the volume, at discounts of up to 64.7%.
Yubin Lee, CEO of TIRTIR, stated, “We analyze that the rapid sell-out was due to the product’s ability to provide daily anti-aging effects with just one day of use, at a time when interest in anti-aging care is increasing due to various skin concerns such as dull complexion and rough skin texture.”
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