Shinsegae Simon "Yeoju Premium Outlets, 'Adidas' Renewed Opening"

Shinsegae Simon announced on the 22nd that it will renew and reopen the Adidas store at Yeoju Premium Outlets on the 22nd.

The newly renovated Adidas store is the largest in the outlet industry. It offers a unique interior concept that enhances the shopping experience. The Adidas store opened next to the WEST parking tower at Yeoju Premium Outlets, its original location. The store has expanded by about 40% to approximately 500 pyeong, boasting the largest factory store area in premium outlets.

The store stocks a large quantity of collaboration products and limited-edition premium HYPE line items, including Adidas by Stella McCartney, Y-3, and Pharrell Williams. Additionally, customers can purchase popular products from football, tennis, kids, and original lines, as well as apparel, all tailored to customers' sports lifestyles at reasonable prices.

This renewed Adidas store introduces the 'Pulse Concept' interior for the first time in Korea to enhance customers' offline shopping experience. It expresses vitality through dynamic patterns representing heartbeats and eco-friendly finishing materials. Furthermore, digital signage and LED screens are placed throughout the store to provide an efficient shopping flow and improve customers' understanding of the products.

To celebrate the renewal opening, Adidas is holding an event offering an additional 30% discount when purchasing two or more items until January 8 next year. However, from January 2 to 8, the discount is available only to members who have joined the Adidas membership.

A Shinsegae Simon official stated, “The Adidas factory store at Yeoju Premium Outlets boasts the largest scale and exclusive products in the industry and will become a holy place for sports genre shopping. We will continue to lead the industry through competitive brands that satisfy customers' diverse lifestyles.”

Meanwhile, all Shinsegae Simon Premium Outlets stores will operate normally during the Christmas and New Year holidays.