Ottogi Revamps Official Website... "Enhancing Corporate Branding and User Convenience"

Establishment of Brand Experience Category and Enhancement of Customer Satisfaction Content
Design Changes and Implementation of User-Centered UI·UX

Ottogi announced on the 7th that it has revamped its official website to strengthen corporate branding and enhance user convenience.

The concept of this renewal is ‘communication,’ aimed at effectively conveying Ottogi’s identity and direction while improving users’ access to information and convenience.

At the top of the homepage, six categories are organized: About the Company, ESG Management, Product Stories, Brand Experience, PR Center, and Customer Service, allowing intuitive understanding of corporate information. Among these, the newly established Brand Experience category contains detailed content that attracts consumer interest, such as Ottogi’s official character ‘Yellows,’ brand spaces, factory tours, contests, festivals, and events.

Within the Customer Service category, the newly added ‘Customer Satisfaction Activities’ page features the ‘Product Safety Usage Videos’ board, which presents product usage and storage methods in easy-to-understand video formats, and the ‘Improvement Cases’ board, which introduces improvements made based on customer feedback, demonstrating Ottogi’s commitment to consumer satisfaction.

The website design has also been updated. A clean and simple design was applied to enhance readability and aesthetics, and a user-centered UI·UX (User Interface·Experience) was implemented to enable efficient navigation of desired information.

An Ottogi representative stated, “This website renewal focused on communicating Ottogi’s core values and vision and enhancing user convenience. We will strive to provide high-quality services so that the revamped official website can establish itself as a representative communication channel with consumers.”

This content was produced with the assistance of AI translation services.