Kumho Tire Participates in the '2023 SEMA Show'

Kumho Tire will participate in the ‘2023 SEMA Show’ held for four days from the 31st of this month to the 3rd of next month at the Las Vegas Convention Center in Las Vegas, USA.

The SEMA Show, which started in 1963, is the world's largest automotive aftermarket exhibition, featuring manufacturers of various automotive tuning parts including tires, wheels, and batteries.

This year, about 2,000 exhibiting companies are expected to participate, and it is estimated that more than 200,000 visitors will attend.

Kumho Tire will focus on promoting its LT (Light Truck) products under the concept of ‘All Terrains, All Lifestyles, All-Ways Go With You’ at this exhibition.

Having established its position in the North American market with passenger car products, Kumho Tire aims to convey its image as a leading LT tire manufacturer also dominating the light truck tire market.

According to this concept, the booth design will symbolize Route 66, the transcontinental highway connecting Chicago (East) and Los Angeles (West), emphasizing the importance of the North American LT market and embodying on/off-road images through vast off-road terrains and endlessly stretching highways.

Kumho Tire plans to showcase its advanced technology through a total of five differentiated products, including one new product.

At the venue, products suitable for North American environmental and road conditions will be exhibited, such as the Road Venture AT52 for on/off-road use, the Road Venture MT71 for Jeep-type LT vehicles, and the Road Venture HT51 for CUV/SUV vehicles.

During the exhibition, on-site and SNS events will be held, offering prizes such as Jeep vehicles and tires, and after the event, various sales promotions and marketing activities will continue to increase LT product sales and enhance brand awareness.