New Store Openings in Busan
7 Stores Opened This Year Including Lotte Jamsil and Myeongdong
Targeting 50 Stores Next Year
E-Land Global's 'CINDY' is expanding its brand with the goal of opening 50 stores next year, leading with its 'everyday athleisure look.'
E-Land Global announced on the 31st that it will open a new CINDY store at Lotte Department Store Centum City branch on the 1st of next month. CINDY is an athleisure lifewear brand operated by E-Land Global, the fashion brand management corporation of E-Land Retail. This new store is the seventh new store opened this year, following the recently opened Lotte Department Store Jamsil branch and Lotte Young Plaza Myeongdong branch.
CINDY's monthly sales have grown by an average of 50% year-over-year with its everyday athleisure look. The top-selling store, NC Gangseo branch, has seen monthly sales increase by 80% compared to the previous year, receiving positive responses.
At this new store, CINDY's fall/winter (FW) new product line 'CINDY WARM' will be displayed alongside carryover (seasonless steady sellers) items such as 'Pyeonaeggings' and 'Support Top.' Pyeonaeggings is CINDY's signature leggings, with over 500,000 units sold since its launch. The new store has also strengthened its performance line, which can be used for various activities such as Pilates, yoga, and fitness.
An E-Land Global representative said, "The Lotte Department Store Centum City branch we opened this time was designed as a space where customers can comfortably experience and feel CINDY's products," adding, "As CINDY continues to grow steadily in the athleisure look sector, we will actively increase customer touchpoints by introducing new stores nationwide."
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