AI Behavior Analysis Company Playtag
Accurately Analyzes and Predicts Object Behavior in Videos
AI Automated Notification Service 'Storyline'
In order to write a daily report at a daycare center, teachers have to take photos, select them, and write the text themselves. Although this provides valuable information about how our child spent the day, it also places a significant workload on the teachers. 'Storyline' is a solution that automates the entire process of writing these daily reports. All activities of the children collected through cameras inside the classroom are analyzed by artificial intelligence (AI), and the results are automatically provided. Parents can receive quantitative behavioral data on what activities their child engaged in and who they mainly played with. This also helps create an environment where teachers can focus more on the children.
This service was created by Playtag, a company specializing in AI behavior analysis technology based on computer vision. Playtag possesses technology that accurately analyzes and predicts who is doing what and how in videos through machine learning. Park Hyunsoo, the CEO who founded Playtag in 2022, is currently a professor in the Department of Computer Engineering at Minnesota State University. As an authority in 3D behavior reconstruction recognition, he has published over 50 papers in top conferences and journals in the field of computer vision. While conducting research related to behavioral analysis of children with developmental disabilities, CEO Park believed that popularizing this technology could make developmental diagnosis for infants and elderly disease diagnosis easily accessible to everyone, which led him to start the company.
 What Did Our Daughter Play Today? ... AI Tells You](https://cphoto.asiae.co.kr/listimglink/1/2023101607524315798_1697410364.jpg)
Playtag’s technology reconstructs 2D images or videos into 3D, restoring and analyzing behaviors 100% without distortion or occlusion. CEO Park explained, "The core technology is recreating people recognized in 2D videos into 3D space," adding, "Through 3D reconstruction algorithms in computer vision, we reproduce children’s postures in 3D and use this to determine physical interactions among the children."
Although Storyline may seem similar to a daily report in that it informs guardians about children’s daily routines, Playtag emphasizes that it is fundamentally different from merely automating daily reports. CEO Park said, "Traditional observation logs have been subjectively observed and written by teachers, but Storyline provides objective and quantitative data to teachers," and added, "It analyzes each child’s behavior using computer vision algorithms and generates reports, so parents can receive customized behavioral analysis information tailored specifically for their child."
There is also potential for business expansion into elderly care. CEO Park stated, "Early signs of elderly diseases such as stroke can be detected through gait, speed, posture, and clues to mental illnesses like depression can also be found in behavior," and added, "If Storyline’s information is provided to guardians and care facilities, it could play a role in early detection and preparation for elderly diseases."
Playtag expects to gradually expand the application scope of the Storyline service, starting with behavioral analysis of infants and seniors. For example, in smart factories, robots equipped with behavior analysis software could provide an environment where they can work safely alongside humans. CEO Park said, "Through scaling up behavior analysis AI models, we plan to focus on algorithm development and data collection so that the Storyline service can be used accurately and economically by more institutions."
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