The impact of industrial complexes on the local real estate market is significant. Due to numerous jobs and corporate investments, housing, commercial, and convenience facilities within the area are also expanded, enhancing the value of local real estate.
Recently, the real estate market has been warming up as investments in advanced industries such as semiconductors and displays increase. Representative areas include Pyeongtaek and Yongin in the Seoul metropolitan area, and Asan in Chungnam province outside the metropolitan area. In this atmosphere, a new term, ‘Bansegwon’ (meaning proximity to semiconductor national industrial complexes), has emerged, following terms like ‘station area’ and ‘park area,’ indicating locations benefiting from closeness to semiconductor national industrial complexes.
Gyeonggi Province’s Pyeongtaek has risen as a leading semiconductor industry hub in Korea with the establishment of Samsung Electronics’ Pyeongtaek Campus. Notably, Samsung Electronics plans to invest up to 180 trillion KRW to expand semiconductor factory production lines, attracting significant attention.
Yongin City, where an advanced system semiconductor cluster is being developed, has recently shown noticeable changes. In particular, the apartment sales price index in Cheoin-gu, Yongin, where the cluster site is located, recorded positive weekly growth rates from late March to early May, after the cluster development was confirmed (Source: Korea Real Estate Board Weekly Apartment Sales Price Index).
Outside the metropolitan area, the Asan-Cheonan region is undoubtedly the center of the semiconductor industry. In March, Samsung Electronics announced plans for a large-scale investment totaling 60 trillion KRW in major local subsidiaries, and in April, President Yoon Suk-yeol visited Samsung Display’s Asan 2 Campus, reaffirming a new private investment of 52 trillion KRW in Asan and Cheonan.
According to Real Estate R114, the apartment sales price increase rate in Asan City over the past three years was 35.63%, the highest among cities in the province. This is about 10 percentage points higher than the Chungnam average of 25.08%, clearly reflecting the positive effects of the semiconductor industry.
Especially, the Tangjeong-myeon area in Asan City, where Samsung Display is located, is well known for its high housing prices within Asan.
The Asan Tangjeong district is recognized as an area with excellent residential conditions due to the development of various housing infrastructures. If new investments in Cheonan and Asan proceed, the real estate value centered around the Asan Tangjeong district is expected to rise further.
In Asan, which is preparing for large-scale investments, a branded apartment complex is attracting attention. The ‘Hillstate Xi Asan Centum’ located in the Asan Tangjeong district is the main focus. The model house will open on the 8th, marking the start of the official sales schedule.
Hillstate Xi Asan Centum will be developed within the Asan Tangjeong district, consisting of 8 buildings ranging from 2 basement floors to 29 floors above ground, with units sized between 74 and 114 square meters, totaling 787 households.
Hillstate Xi Asan Centum is adjacent to several large-scale industrial complexes such as Asan Display City, Samsung SDI, and Cheonan General Industrial Complex, offering excellent proximity to workplaces and securing a strong demand base from industrial complex workers. As major corporations continue to invest in the Asan Tangjeong district and development progresses, rapid expansion of surrounding infrastructure and revitalization of the local economy due to population inflow are expected.
Additionally, the complex is located in an excellent position that allows residents to enjoy a double living zone encompassing both the Asan Tangjeong and Buldang districts. It is near the soon-to-be-established Asan Aehyeon Elementary School (tentative name), Asan Segyo Middle School (tentative name), and Isunsin High School, enabling access to elementary, middle, and high schools all within walking distance, providing an outstanding educational environment. Furthermore, the complex is close to Cheonancheon Stream and a planned waterfront park, as well as Mir Park trail, Dasom Park, and Handeul Mulbit Park, offering a pleasant residential environment. In addition, Galleria Department Store, E-Mart, E-Mart Traders, shopping malls, and the Buldang central commercial district are nearby, providing excellent convenience for daily life.
The Asan Tangjeong district, where Hillstate Xi Asan Centum is located, is designated as a public housing site outside the metropolitan area, subject to a one-year resale restriction. Resale before registration is also possible. Furthermore, applicants must have held a subscription savings account for at least six months and be aged 19 or older residing in Chungcheongnam-do, Sejong Special Self-Governing City, or Daejeon Metropolitan City, including Asan and Cheonan, regardless of income level, homeownership status, or household head/member status, to qualify for first-priority subscription. Additionally, the price ceiling system applies, ensuring a reasonable sale price, which is another advantage.
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