Gmarket Launches Popup Store Exclusively for Small Sellers to "Grow Star Sellers"

12 Companies Selected as Winners of the 'eMarketing Fair'
One Company Designated Daily for 'Focused Introduction'

Gmarket and Auction announced on the 11th that they will introduce a popup store exclusively for small and medium-sized sellers through Korea's representative online shopping festival, 'Big Smile Day.'

Gmarket is launching a popup store for small and medium sellers through Big Smile Day
[Photo by Gmarket]

The popup store is designed to provide additional exposure for small and medium-sized seller brands and products. This year, 12 companies will be featured, including Suncheonman Fisheries, Seorak Natural Farm, Rice Snack Village, McQueen New York Headquarters Direct, Yoso Yoso, Tea Warehouse, Pureum Wellness, Dynaton, Hojae FS, Sikdorak, Oz House, and Angel Fisheries. These companies were award winners last year at the 'e-Marketing Fair,' an online exhibition for small and medium-sized sellers that Gmarket pioneered in the industry.

The popup store will focus on introducing one company each day. Consumers can directly access the mini shop of the featured company through a link to check out various key products. On the 11th, McQueen New York Headquarters Direct will offer its representative product, the 'Yuja Vita C Clear Toner Pad,' at a discounted price.

A section where customers can easily check special deals on popup store products has also been prepared under the 'Special Price Tab' of Big Smile Day. Live broadcasts by designated popup store sellers will also be held. The broadcast time is 10 a.m. and can be viewed on Gmarket's live broadcast channel, 'G Live.' On the 11th, a digital piano will be introduced, and on the 12th, Naju pears will be featured.

A Gmarket official said, "The Big Smile Day popup store is a corner introduced to increase product exposure opportunities for small sellers," adding, "We have carefully selected competitive and excellent products to offer at good prices, so we hope many customers will show interest."